Marketing Executive (Social Media Marketing & Operations)

apartmentFIT CLIMB PTE. LTD. placeChoa Chu Kang scheduleFull-time calendar_month 

About the Role

At fit · bloc, we are constantly thinking of ideas to improve and provide our customers with the best. We’re looking for a creative, hands-on Marketing Executive who is able to thrive in our dynamic, fast-paced environment. If you’re someone who can conceptualise, shoot, edit and execute engaging content and enjoys being on the ground, this role is for you.

You’ll play a key role in shaping the voice and visual identity of our brands:

  • fit · bloc (climbing and lifestyle gym)
  • monowrk (climbing and lifestyle retail & e-commerce)
  • boltsquare (climbing industry solutions)

This is a dual-role position that combines marketing execution with customer service operations, giving you real insight into our community and customers.

Key Responsibilities

Marketing Communications (Primary Focus)
  • Conceptualise and execute social media campaigns for our brands
  • Create short-form videos, reels and static content tailored to each brand
  • Design marketing collaterals (digital & print) for events, retail and in-gym communications
  • Plan and execute content calendars in alignment with the marketing roadmap
  • Shoot and edit photos/videos for campaigns, launches, events and day-to-day content
  • Develop engaging captions and platform-appropriate copy
  • Ensure brand consistency across all digital and print touch points
  • Track performance of posts and suggest optimisations
  • Participate in brainstorming sessions to conceptualise campaigns
  • Maintain familiarity with customer demographics to develop relevant content
  • Organise and coordinate photoshoots for campaigns and launches
  • Maintain organised project files and archives

Customer Experience & Operations (Secondary Focus)

We believe strong marketing starts on the ground. This role includes operational exposure to better understand our audience:

  • Front desk responsibilities (welcoming and engaging our guests during the check-in process)
  • Handling membership enquiries, bookings and retail purchases
  • Supporting gym cleanliness and upkeep

Working hours for this position are on a shift basis, including rostered opening and closing shifts, weekends and public holidays where required. This is best for someone who is open to an active, dynamic on-the-ground role.

What We’re Looking For
  • Diploma or higher in Visual Communications, Marketing or related field
  • 1–3 years of experience in marketing / social media marketing roles
  • Strong proficiency in:Canva & CapCut (essential)Adobe Photoshop & IllustratorPremiere Pro / After Effects (a plus)
  • Familiar with Instagram, Facebook, TikTok and other social media platforms
  • Ability to analyse content performance and optimise for engagement growth
  • Strong design eye and attention to detail
  • Proactive, independent and strong sense of responsibility and ownership for your work
  • Comfortable working in a fast-paced, dynamic environment
  • Possess initiative to learn, pick up necessary skill sets and come up with great ideas!
  • Interest in climbing or fitness is a bonus
What To Expect
  • Real ownership of campaigns and content
  • A creative playground to test ideas
  • Exposure to multiple brands under one ecosystem
  • Continuous learning and growth opportunities
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