Associate Director - Regional Marketing

placeBukit Merah scheduleFull-time calendar_month17/10/25

About the Role:

As the Regional Marketing Manager for India, you will lead the regional marketing strategy to support revenue growth, build demand, and drive pipeline in partnership with the India Go-To-Market team. This role owns the end-to-end execution of localized marketing campaigns—including field marketing, digital, ABM, events, PR, and partner/customer programs—while aligning closely with global teams.

You’ll be responsible for driving SALs, managing the regional marketing budget, and delivering measurable ROI.

What will you do:

Define and execute the India demand generation strategy in collaboration with local Sales leadership and global marketing.
Own marketing pipeline targets for India, with a strong focus on SALs, field events, and integrated campaigns.
Lead cross-functional alignment with central teams (content, PR, demand gen, partnerships) to deliver high-impact, localized programs.
Drive regional field marketing (in-person/virtual), customer/partner marketing, and ensure local voice is represented globally.
Monitor and report on regional performance metrics, forecast pipeline, and optimize programs for impact.
Support and coach the India Field Marketing Manager and engage directly with customers, partners, and prospects as needed.

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