Event Marketing Manager (FinTech Company / Brokerage Firm)

Job Responsibilities:

• Lead the overall private wealth event strategy, including annual event planning, event formats, themes, and audience segmentation.
• Develop premium event experiences such as roundtables, investment seminars, exclusive dinners, market outlook briefings, and flagship conferences.
• Ensure event concepts are aligned with brand positioning, business development priorities, and client engagement goals.
• Identify suitable partnership, sponsorship, and co-hosting opportunities to strengthen market presence.
• Manage event budgets and track performance, ROI, and commercial outcomes.

• Build event themes, narratives, and angles that resonate with HNW/UHNW and private wealth audiences.
• Curate speaker line-ups, panel topics, moderator guides, discussion frameworks, and event presentation materials.
• Work closely with investment, advisory, and marketing teams to develop relevant topics such as market outlook, asset allocation, alternatives, and succession planning.
• Translate complex financial topics into engaging event formats that provide real value to attendees.
• Ensure every event supports thought leadership, brand credibility, and client engagement.

• Plan and execute pre-event marketing campaigns to drive awareness, registrations, and attendance.
• Develop event copy for invitations, landing pages, email campaigns, social posts, paid ads, and other marketing touchpoints.
• Create teaser content, speaker spotlights, topic previews, and countdown communications.
• Work with paid media and growth teams on targeting, retargeting, registration flows, and conversion optimisation.
• Partner with relationship managers or advisors on VIP invitation strategies and personalised outreach.
• Monitor registration performance and adjust marketing tactics where needed.

• Manage end-to-end event production, including logistics, vendors, venue coordination, event materials, and on-site execution.
• Ensure all touchpoints reflect a premium and professional brand experience.
• Coordinate with AV teams, photographers, videographers, live-streaming vendors, and external partners.
• Oversee event collateral, signage, presentations, and attendee experience.
• Work with compliance teams to ensure event materials and communications meet regulatory requirements.

• Develop post-event content strategies to extend the impact of each event.
• Repurpose event content into articles, highlight reels, social posts, quote graphics, short-form videos, blog content, and other marketing assets.
• Manage post-event follow-up communications, including thank-you emails, event recaps, on-demand content, resources, and next-step calls-to-action.
• Support attendee nurture programmes to move leads further through the funnel.
• Prepare post-event reports covering attendance, engagement, content performance, lead quality, and pipeline contribution.

• Work closely with marketing, content, paid media, growth, advisory, sales, and compliance teams.
• Align event activities with wider marketing campaigns, content calendars, and brand initiatives.
• Support lead capture, scoring, handover, and follow-up processes.
• Ensure consistency in messaging, content quality, and audience experience across all event activities.

• Track event KPIs such as registrations, attendance rate, engagement, qualified leads, conversion, event-sourced pipeline, and ROI.
• Gather attendee feedback through surveys, NPS, and qualitative insights.
• Analyse content performance, post-event engagement, downloads, and pipeline attribution.
• Use data and feedback to improve future event formats, topics, audience targeting, and budget allocation.

Job Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field
• Experience in luxury, premium, or ultra-high-net-worth brand environments
• Familiarity with financial services regulatory requirements for event communications and marketing materials
• Experience with event technology platforms (registration, engagement, virtual/hybrid production)
• Understanding of account-based marketing (ABM) principles and how events support targeted strategies
• Video production or multimedia content creation experience

HOW TO APPLY:

Interested applicants, kindly send your resume in MS WORD format or please click on “Apply Now”.

We regret only shortlisted candidates will be notified.

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