Public Relations Senior Manager (APAC)

• Write, develop and manage SHEIN communications materials to enhance corporate visibility and public image.
• Develop, coordinate and drive implementation of external communication strategies and PR campaigns to position and promote SHEIN’s corporate profile.
• Build and manage relationships with relevant media and other public stakeholders.
• Track, monitor and lead daily reporting on media commentary and public discourse.
• Responsible for managing corporate PR agency to meet KPIs.
• Represent SHEIN in corporate/media activities.
• Plan and execute corporate social responsibility programmes in partnership with internal and external stakeholders.
• Pre-empt and provide counsel on issues management, as well as manage crisis communications situations.
• Prepare and facilitate senior management for public speaking and media engagements.

• Degree in Communications, Media, Journalism, Public Relations or related fields.
• At least 8 years of experience in corporate communications or public relations.
• Strong track record in developing and implementing external communication strategies/campaigns.
• Excellent understanding of in-country media landscape, especially for Australia, Japan, Korea, and Singapore, as well as strong top-tier media relations network with business, consumer and/or technology journalists.
• Excellent writing, presentation and communication skills.
• Good knowledge and experience in digital media tools/platforms.
• Excellent interpersonal and teamwork skills.
• Ability to multi-task and have exceptional attention to detail while operating in a fast-paced and dynamic environment.

About SHEIN

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, with more than 16,000 employees operating from offices around the world, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.

To learn more about SHEIN follow us at sheingroup.com