Key Account Manager - Retail - Bukit Batok

Position Overview:

The ideal candidate has strong commercial acumen, deep knowledge of the retail landscape, and a proven track record in FMCG or food industry sales.

Key Responsibilities:

• Manage and grow relationships with key retail customers (e.g., supermarkets, convenience stores, specialty retailers).
• Develop and implement effective sales and account strategies, including promotions, pricing, and product listings.
• Achieve and exceed sales targets while ensuring profitability of assigned accounts.
• Identify and pursue new business opportunities within the assigned territory or retail market segment.
• Conduct regular business reviews with retail partners and track sales performance.
• Build and maintain strong relationships with both new and existing clients, ensuring customer satisfaction and loyalty.
• Address customer inquiries and resolve issues promptly and professionally.
• Collaborate cross-functionally with marketing, logistics, product, and finance teams to ensure smooth execution, order fulfillment, and service delivery.
• Conduct market research and monitor industry trends, competitor activities, and consumer preferences to identify opportunities and inform strategy.
• Collaborate with the marketing team to develop and execute campaigns aligned with sales objectives.
• Prepare and present regular reports, including sales forecasts, pipeline updates, and market intelligence, to support informed business decisions.

Requirements:

• Bachelor’s degree in Business, Marketing, or related field.
• At least 5 years of relevant sales/account management experience, preferably in FMCG or the food industry.
• Strong understanding of the retail environment and account management processes.
• Excellent interpersonal, negotiation, and communication skills.
• Self-motivated, results-driven, and able to work independently.
• Proficient in Microsoft Office; experience with SAP is a plus.
• Possesses own vehicle and willing to travel locally as required.