Senior Asst Manager (Social Media), Corporate Communications (6-month contract)

You will be part of the Crisis Management Team, and is responsible for the day-to-day management of social media assets and implementation of social media best practices.

Responsibilities:

• Plan, develop, execute and manage communications across the Hospital’s various corporate social media platforms to build mindshare, grow social media audiences and engagement
• Act as Administrator and Custodian of the various social media channels, including the corporate Facebook, LinkedIn, Instagram and TikTok accounts
• Develop effective strategies for online engagement and new media platforms, especially for crisis communication
• Plan ahead with a social media calendar for online platforms, and work closely with both internal and external stakeholders to build engaging content
• Develop new social media platforms and assist with corporate digital platform operations eg website where required.
• Chart and track social media KPIs, set up social listening best practices and dashboards and carry out online media monitoring and measurement
• Prepare daily social media coverage reports. Analyse the social media coverage to refine and strengthen social media strategy for stronger brand positioning
• Keep abreast with latest social media policies and analyse social media landscape and trends; and continuously improve social media strategy
• Establish and ensure adherence to CGH new media and website governance standards, processes and procedures
• Adapt social media content for communications across other platforms, including internal communications and media/corporate collaterals for key projects/initiatives
• Timely communications that serve to inform and assure the public during an incident or a crisis

Requirements:

• Degree preferably in Mass Communications, Public Relations or Journalism
• Minimum 4 years of relevant work, experience in the healthcare industry will be advantageous
• An engaging storyteller with excellent writing, verbal communication and interpersonal skills
• In-depth technical knowledge of online and social media metrics; able to interpret results and take action to refine strategy and implementation
• Creative, analytical, meticulous, highly driven and able to multi-task in a fast-paced environment to meet tight deadlines, given the nature of social media
• Self-starter with the ability to come up with new ideas, but also a team player with a positive attitude and excellent interpersonal skills
• Ability to adapt developed social media content across various communications platforms for integrated communications is an advantage
• This position is for a 6-month contract (maternity coverage).

Only shortlisted candidates will be notified