Digital Marketing & AI Research Executive - Geylang

Join Us as a Digital Marketing & AI Research Executive at OOm Singapore

Are you a digitally-savvy, data-curious marketer with a passion for AI and performance marketing? At OOm, we’re looking for a Digital Marketing & AI Research Executive — a hybrid role at the intersection of competitive research, AI-powered insights, and digital campaign strategy.

• What You’ll Do:

1. Competitor Research & Insights

• Conduct deep-dive research into Google and Meta Ads to uncover patterns behind top-performing campaigns.
• Analyze competitor ad strategies, funnel flows, offer positioning, and creative formats.
• Build tailored insight reports across multiple industries to support strategic planning.
• Maintain and update an internal competitor ad database for agency-wide use.

1. AI Tools & Workflow Enhancement

• Explore and evaluate AI platforms (e.g., ChatGPT, Gemini, Claude) for marketing use cases.
• Recommend AI tools that can streamline campaign research, content ideation, and performance analysis.
• Identify opportunities to enhance internal productivity and automation using AI.

1. Performance Marketing Collaboration

• Work closely with Digital Marketers and Performance Teams to provide strategic input based on research findings.
• Assist in campaign audits by analyzing underperforming assets and suggesting data-informed improvements.
• Use key performance metrics (CTR, CVR, CPC, ROAS) to support strategic decisions and testing recommendations.

1. Internal Knowledge Building

• Help develop a centralized knowledge base of best practices, industry trends, and successful campaign elements.
• Support internal learning initiatives focused on AI, digital tools, and marketing frameworks (e.g. AIDA, Trust Funnel, PASO).
• Share new insights and findings with cross-functional teams to improve campaign effectiveness.

✅ What You Bring to the Table:

• Understanding of how ad funnels, creative structures, and strategic targeting affect campaign results.
• Familiarity with digital ad platforms like Google Ads and Meta Ads.

• Hands-on experience with AI tools such as ChatGPT, Gemini, or similar.
• Eagerness to explore emerging platforms that can support digital marketing workflows.

• Strong ability to analyze competitor ads and uncover patterns, angles, and creative structures.
• Comfortable turning data into actionable insights.

• Able to evaluate creative and campaign performance through both qualitative and quantitative lenses.

• Confident working alongside marketers, strategists, and designers to deliver well-researched strategic input.
• Qualifications:
• 1–2 years of experience in digital marketing, performance research, or marketing analytics.
• Experience with tools like ChatGPT, Gemini, Meta Ads Library, Google Ads Console.
• Bonus: Familiarity with SEMRush, SimilarWeb, AdEspresso, SpyFu, or other research tools.
• Diploma or Degree in Marketing, Communications, Business, or related fields preferred.
• Why Join OOm?
• Grow your career in one of Singapore’s top performance marketing agencies.
• Gain exposure to AI-driven marketing strategies and diverse industries.
• Structured upskilling in digital research, AI tools, and performance optimization.
• Hybrid work options post-probation (subject to approval).

Apply now and be part of the team shaping smarter campaigns at OOm.