[ref. a35600401] Marketing Specialist (Junior) - Toa Payoh

The ideal candidate will have a strong understanding of digital marketing trends, excellent analytical skills, and a passion for driving results in a fast-paced environment.

Digital Campaign Management:

• Plan, develop, and execute digital marketing campaigns across various platforms, including social media, search engines, email, and display networks.
• Manage paid advertising campaigns (Google Ads, Facebook Ads, etc.) to drive traffic, conversions, and ROI.
• Collaborate with the content and design teams to develop compelling ad creatives and marketing materials.

SEO and SEM:

• Optimize website content and landing pages to improve search engine rankings and user experience.
• Conduct keyword research and implement on-page and off-page SEO strategies.
• Monitor and manage SEM campaigns to maximize visibility and conversions.

Data Analysis and Reporting:

• Track and analyze campaign performance metrics using tools like Google Analytics, social media insights, and CRM platforms.
• Generate detailed reports on campaign performance, user behavior, and ROI.
• Provide actionable insights and recommendations to optimize future campaigns.
• Website Analysis (Traffic and Consumer Drop-Off Touchpoints):
• Conduct an in-depth analysis of website traffic patterns and identify consumer drop-off touchpoints, providing actionable recommendations to optimize the user journey and enhance conversion rates.

Email Marketing:

• Create and manage email marketing campaigns, including newsletters, product updates, and promotional offers.
• Segment email lists and personalize content to improve open rates, click-through rates, and conversions.

Collaboration and Coordination:

• Work closely with internal teams, including product, design, and content, to ensure alignment of digital marketing initiatives with business goals.
• Coordinate with external agencies or vendors for specialized services such as programmatic advertising or influencer marketing.

Trend Monitoring and Innovation:

• Stay updated with the latest digital marketing trends, tools, and technologies to enhance campaign effectiveness.
• Experiment with new formats, channels, and strategies to drive innovation in digital marketing efforts.

Adhoc Duties:

• Undertake additional responsibilities and ad hoc tasks as assigned to support the team and ensure smooth execution of daily activities.