Toa Payoh - Digital Marketing Specialist

We are looking for a driven and detail-oriented Digital Marketing Specialist to manage, implement and optimize programmatic advertising campaigns.

The ideal candidate will have hands-on experience with Demand-Side Platforms (DSPs) and a solid understanding of digital marketing techniques to help meet business objectives and drive performance.

• Plan, execute and optimize digital marketing campaigns across various platforms and channels.
• Collaborate with internal teams to ensure alignment between marketing strategies and business objectives
• Track and evaluate campaign performance using key metrics making adjustments as needed to enhance results.
• Review and analyze campaign data to identify patterns, insights and areas for improvement, adjusting strategies as necessary.
• Recommend and implement new strategies, tools and techniques to boost campaign effectiveness while participating in testing initiatives to refine various elements.
• Prepare and share regular performance reports, providing actionable insights to inform future marketing efforts.
• Stay informed on industry trends and share knowledge with team members to keep everyone up to date with the latest practices and platform updates

• Degree or diploma in Marketing, Business, or its equivalent
• A minimum of 2 years of experience in managing digital marketing campaigns or similar roles.
• Google Ads Certified and proficient in Google Ads, Google Analytics and SEM strategies
• Strong understanding of digital marketing tools and strategies, with experience in campaign management and performance tracking.
• Proficiency in using analytics tools to assess and optimize marketing efforts.
• Ability to work independently as well as part of a collaborative team environment.
• A proactive mindset with a willingness to stay up to date with industry trends and best practices.

We regret to inform that only shortlisted candidates will be notified.