Student Admissions & Sales Executive/Senior Executive - Toa Payoh

Job Description

This role will play a vital role in shaping first impressions and converting interest into action. The ideal candidate is sales-oriented, people-focused, and passionate about education.

Key Responsibilities

• Communicate promptly and professionally with prospective parents across WhatsApp, phone, and email channels.
• Build meaningful relationships through personalised, responsive, and informative communication.

• Respond promptly and professionally to all new inquiries and leads.
• Ensure close follow-up of all inquiries and leads throughout the conversion process.
• Build and maintain strong relationships with prospective families through personalised follow-up and nurturing strategies.
• Provide information and reassurance to help parents progress smoothly through the admissions funnel.

• Schedule and coordinate school tours.
• Conduct timely follow-ups with families before and/or after school tours.
• Address questions, overcome concerns, and support them in completing the enrolment process.
• Meet performance benchmarks for new leads to completed school tour conversion and/or school tour to enrolment conversion.

• Maintain accurate records of all interactions and lead statuses in the admissions CRM or database.
• Provide regular updates to the Sales Manager on conversion progress and parent feedback.

• Work closely with the Sales Manager and marketing team to refine messaging and outreach strategies.
• Share insights gained from parent interactions to help improve the admissions journey.

• Diploma in any field or above.
• 2–6 years of experience in a customer service, sales, or administrative role, ideally in the education or service sector.
• Experience handling high volumes of communication across digital and phone channels.
• Proven track record of achieving sales/conversion targets.
• Experience using CRM systems for pipeline management and reporting.

• Strong interpersonal and communication skills; able to build rapport quickly with diverse audiences.
• Sales-driven mindset with a passion for delivering excellent customer experiences.
• Organised, detail-oriented, and capable of managing multiple leads and follow-ups simultaneously.
• Self-motivated and proactive, with strong problem-solving abilities.
• Professional, warm, and engaging presentation style.
• Ability to work flexible hours, including occasional weekends or evenings, to accommodate prospective family schedules.