Marketing/Admin Executive - Bukit Merah

Job Purpose:

The Marketing Executive is responsible for planning, developing, and implementing effective marketing strategies to promote financial products, credit services, and motor insurance solutions. This role supports business growth by enhancing brand awareness, generating leads, and strengthening client engagement.

Key Responsibilities / Job Scope:

1. Marketing Strategy & Planning

• Develop and execute integrated marketing plans and campaigns aligned with the company’s objectives.
• Identify market trends, customer insights, and competitor activities to inform strategy.
• Plan and manage marketing budgets effectively.

1. Brand Management & Promotion

• Strengthen brand positioning in the finance and motor insurance markets.
• Create, develop, and oversee marketing materials, including brochures, presentations, and digital content.
• Ensure brand consistency across all channels and touchpoints.

1. Digital Marketing & Lead Generation

• Manage online marketing activities including social media, email campaigns, website content, and digital advertising.
• Optimize campaigns to drive lead generation and client acquisition.
• Monitor and analyze digital performance metrics to improve campaign effectiveness.

1. Content Development

• Create compelling content for marketing materials, newsletters, social media posts, and corporate communications.
• Coordinate with external agencies or designers for creative assets as needed.
• Develop content that educates and engages customers on financial and motor insurance products.

1. Event Planning & Client Engagement

• Plan and organize promotional events to boost brand visibility.
• Support relationship managers in client engagement activities and co-marketing initiatives.
• Manage event budgets

1. Market Research & Reporting

• Conduct market research to identify potential opportunities and assess the effectiveness of marketing activities.
• Prepare and present marketing performance reports to management.
• Monitor and report on competitors’ marketing activities.

1. Partnerships & Collaborations

• Identify and establish partnerships with car dealers, financial advisors, and other business partners to expand market reach.
• Develop co-marketing or joint promotional campaigns with strategic partners.