Punggol - Senior Content Marketing Specialist
We’re rethinking homes for how people really live, and we’re looking for a Senior Content Marketing Specialist to join our Brand team to help shape the future of living—one thoughtful detail at a time.
From strategy to storytelling, Marketing powers brand and business growth at Castlery.
What you'll be doing:
- Content Strategy: Possess good analytical skills to incorporate customer insights into creative ideas. Able to assess suitable marketing channel platforms that can effectively communicate creative ideas to target consumers.
- Concept Development: Develop creative concepts and passionate in pitching ideas to internal stakeholders. Craft concepts that work in-line with business objectives, KPIs and budget.
- Execution: Strong executional writing skills to adapt creative ideas into content that works across the marketing funnels. Independent in executing content for ad-hoc briefs/requirements and working with cross-teams to achieve completion.
- Content Guardian: Champions the brand identity and TOV, acting as a content guardian internally to ensure all customer-facing contents are in-line with what we stand for.
- Customer Centricity: Understand and adopt customer personas and audience data into all content outputs. To always put on a customer-first mindset to all tasks.
What you need to succeed:
- Min. 3-5 years of experience in a marketing / advertising role that involves copywriting for a B2C organization, within the Home & Living industry as a bonus.
- Strong organizational skills with attention to details
- Good stakeholder management skills, and is a team player
- Keen analytical mind and solution-oriented when faced with problems
- A copywriter with creative agency experience
- Worked on international consumer brands’ (more than 1 market) campaigns that showcase outputs on creative ideation to executing copies in a variety of marketing channels.
Built for Real Life, Designed for What’s Next
At Castlery, we’ve spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.
Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy.
If you believe that good homes create good lives, come build with us.