Marketing Specialist – Scaffolding, Rebar & Civil Structures - Yishun

We’re looking for a results-driven Marketing Specialist who understands the nuances of the construction world and can help us communicate the value of what we do to clients, partners, and the industry.

Position Overview

As our Marketing Specialist, you’ll lead branding, communications, and business development marketing efforts tailored to our niche in scaffolding, rebar, and structural civil services. Your job will be to elevate our visibility in a highly competitive market through strategic content, targeted campaigns, and strong proposal support.

• Develop and execute marketing strategies specific to scaffolding, rebar, and civil structure services
• Create technical marketing content such as case studies, capability statements, and project profiles
• Manage RFQ/RFP responses in coordination with estimating and business development teams
• Maintain a database of project photography, certifications, safety metrics, and jobsite achievements
• Coordinate trade show participation and represent the company at key industry events
• Track lead generation, campaign performance, and client engagement metrics.

• Someone with 5+ years of marketing experience, ideally in construction or the trades
• Comfortable talking with field crews and turning that into clear, sharp messaging
• Solid writing and design skills you know how to explain what we do without fluff
• Experience with Adobe InDesign, Photoshop, and Microsoft Office
• Strong attention to detail and ability to work with technical subject matter

• You’ve worked with or marketed for a scaffolding, concrete, steel, or industrial service company
• Experience with construction bids, proposals, and RFPs
• Familiar with safety standards, certifications, and industry terms
• Comfortable shooting photos or short video clips on-site (PPE provided)