[ref. y58457401] Marketing Manager/AM (Consumer Marketing)

• Plan and execute marketing calendar for regional markets (PRC, Indonesia, India and airport wide)
• Oversee and manage campaign visuals from design to approval and execution
• Distribution of internal Memo and briefing of staff for promotions
• Collaborate with internal digital marketing lead and external partners/agencies to drive awareness of campaign
• Track KPIs for during and post-campaign reporting, analysis and invoicing
• Campaign budget forecast and management
• Adhoc Instore Promotions
• Implement quick turnaround for interim promotions to drive sales

1. Regional Partnerships

• Partner with internal and external stakeholders to develop effective campaign mechanics and content
• Grow and/or expand existing regional partnerships year on year
• Develop and build new partnerships with industry leaders to sustain long-term positioning and awareness

1. Digital Marketing

• Lead and plan Shilla’s digital marketing calendar
• Manage agency and ensures effective digital campaigns
• Drive growth in followers for all Shilla’s channels
• Partner and support E-commerce and Brand Partnerships teams on ISC and/or brand campaigns and launches
• Oversee weekly/monthly social monitoring and trends

1. Public Relations& Publicity

• Manage agency for campaign releases and publicity runs
• Oversee weekly monitoring of publicity on Shilla

1. Ad-hoc Initiatives/Matters

• Ability to manage ad-hoc projects on new retail concepts and working with agencies, vendors, contractors etc
• Actively help and support fellow team members in Shilla campaigns
• See to urgent shopfloor enquiries after work or on weekends

Requirement:

• Minimum 5 years in a similar capacity, preferably in retail, travel or beauty industries
• Degree in Marketing or equivalent
• Great command of written & spoken English & Chinese necessary for copywriting
• Proficient in Microsoft Office suite (Excel, PowerPoint)
• Good knowledge of digital marketing strategies and analytical tools
• Experience in beauty or travel retail industry a bonus
• A good leader who is able to inspire and motivate their team mates and stakeholders
• High flexibility and adaptability to fast changing environments
• Independent self-starter with strong business acumen
• Good team-player with ability to manage multiple-stakeholder relationships and external partners
• Creative, resourceful, pro-active with can-do attitude