Digital Marketing Manager (Lead Generation) - Punggol

Want to make waves in the beauty industry?

We're seeking a talented Digital Marketing Manager to join our team. You'll be at the forefront of our marketing efforts, driving lead generation and brand awareness. If you're a creative problem-solver with a passion for digital marketing, this role is for you.

Key Responsibilities:

Develop and Implement Lead Generation Strategies:

• Design and execute effective and comprehensive lead-generation campaigns across various digital channels, including email, social media, PPC, SEO, and content marketing.
• Utilise marketing automation tools to nurture leads and move them through the sales funnel effectively
• Develop targeted marketing strategies to attract and convert leads at different stages of the buyer's journey.

• Design and manage campaigns from conception to execution, ensuring they align with business goals and deliver measurable results.
• Create compelling and conversion-focused content landing pages, email campaigns, and social media posts.
• Monitor and analyse campaign performance metrics, providing regular reports and insights to stakeholders.
• Utilise insights from data analysis to refine campaigns, enhance conversion rates, and meet lead generation targets.
• Optimise campaigns based on performance data to improve lead quality and conversion rates

• Collaborate and develop with the content team to create compelling content tailored to target audiences to attract and convert potential leads, including blog posts, whitepapers, case studies, and webinars.
• Optimise content for SEO to enhance visibility and organic traffic.

• Conduct keyword research and use SEO best practices to increase organic traffic and improve search engine rankings.
• Manage and optimise SEM campaigns to ensure high ROI and effective budget utilisation.
• Utilise analytics tools to track, measure, and report on campaign performance and ROI.
• Conduct A/B testing and other performance analyses to refine and improve marketing strategies.

CRM and Marketing Automation:

• Manage and optimise CRM and marketing automation systems to nurture leads through the sales funnel.
• Implement and refine lead scoring and nurturing processes to improve conversion rates.

Social Media Strategy and Management:

• Develop and execute social media strategies to increase brand awareness and generate leads.
• Engage with the online community, respond to inquiries, and foster relationships with potential clients.

Collaboration and Coordination:

• Work closely with the Operations & Marketing team to ensure alignment on lead quality and follow-up processes.
• Collaborate with the design team to create visually appealing marketing materials.
• Provide regular updates and insights to sales on campaign performance and lead behaviour.

Industry Trend Monitoring:

• Stay informed about the latest digital marketing trends and technologies.
• Implement new tools and techniques to improve lead generation efforts.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience (4+ years) in digital marketing with a strong emphasis and focus on lead generation.
• Proven track record of developing and executing successful lead generation campaigns.
• Strong understanding of digital marketing channels (SEO, SEM, PPC, social media, email marketing).
• Experience in B2B or B2C marketing.
• Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent written and verbal communication skills.
• Proficiency in using digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

• Be part of a reputable, growing brand
• Work in a meaningful role where you make a difference in clients’ lives
• Enjoy career advancement opportunities in a supportive team environment
• Special incentives and recognition rewards
• AWS and Annual Performance Bonus
• Medical, Dental & Wellness benefits
• External training and development opportunities
• Products and Services perks
• Convenient locations (near MRT)

Why Join Caring Skin?

We’re proudly certified as a Great Place to Work!

Work-Life Balance: We support your well-being as much as your career development.

Interested applicants are invited to click Apply Now

You may also text us at 8779 0917.

(We regret that only shortlisted candidates will be notified)

Thank you for applying