Advertising and Promotion (A&P) Executive (Retail Mall Marketing)

• Enhance customers experience through mall-wide promotions and events to drive shoppers’ traffic and increase tenant sales
• Assist to assess market opportunities and conduct research to understand customer needs
• Source for potential licensees to drive the mall’s Advertising & Promotion revenue through the booking of atrium spaces, road show spaces and ad spaces
• Conceptualize, plan, develop and implement campaigns on annual marketing calendar effectively on a timely manner.
• Support in developing, tracking and managing marketing budget
• Plan, execute and manage advertising, promotion and digital marketing strategies
• Build and maintain good relationship with tenants and garner their participation in the mall’s advertising & promotion activities
• Liaise and collaborate with partners, sponsors, advertising agencies, tenants, contractors and event companies to ensure successful launches of all projects and events
• Analyse, evaluate and report effectiveness of advertising & promotion activities, make recommendations to adjust marketing strategies
• Liaise with respective vendors to ensure timely publicity of stores listing, happenings & promotions on various platforms such as Website, in mall directories and social media management inclusive of content management, contest, feedback & comments.
• Undertake other administrative deliverables such as financial processes, procurement, competitive quote sourcing and operational coordination, when required.
• Support in ad hoc designs for posters, decals, signages, and displays, when required.

• Degree in Marketing / Mass Communications or relevant discipline
• Prior experience in retail mall marketing, events management, digital marketing and Social Media marketing will be an advantage
• Proficiency in Design software (eg. Adobe Photoshop, Illustrator, Canva, etc)
• Good knowledge in digital marketing, including social media platforms management, paid media buy and analytics
• Excellent communication skills with ability to communicate clearly and effectively, both verbally and in writing
• Able to work independently as well as part of a team in a constantly evolving environment
• Self-motivated, highly resourceful, positive and proactive.
• Strong communication, interpersonal, analytical and problem-solving skills

How to Apply

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