Marketing Lead (F&B)

We are looking for a hands-on Marketing Lead to execute and lead marketing initiatives across multiple F&B brands. This role focuses on driving customer engagement, supporting revenue growth, and ensuring consistent brand presence across all customer touchpoints.

Job Responsibilities:

1. Marketing Campaigns & Business Support

• Plan and execute marketing campaigns aligned with business goals
• Support product launches and seasonal promotions
• Identify opportunities to improve traffic during low-demand periods
• Monitor campaign performance and provide insights

1. Social Media & Content Management

• Manage social media platforms (Instagram, TikTok, Facebook)
• Plan and execute monthly content calendars
• Create content (photo/video) and captions
• Optimise content based on trends and performance

1. Customer Engagement & Retention

• Support building customer databases (Loyalty App – Eber, WhatsApp, email)
• Execute campaigns to encourage repeat visits
• Monitor engagement metrics

1. Brand & Creative Execution

• Ensure consistency across all marketing materials
• Create and adapt marketing assets (social, in-store, digital)
• Coordinate with external designers for complex work

1. Partnerships & Activations

• Support collaborations with partners and influencers
• Assist in events, launches, and activations

1. Project & Stakeholder Management

• Manage timelines across brands
• Work with operations and management teams
• Coordinate vendors and freelancers

Job Requirements:

• 4–6 years of marketing experience (F&B/lifestyle preferred)
• Strong hands-on execution skills
• Experience managing social media and content creation
• Basic photo/video editing and design skills
• Strong organisational and communication skills

Good to Have:

• CRM tools experience (email, WhatsApp, loyalty)
• Experience with influencers or partnerships
• Exposure to paid digital marketing

Please note that only shortlisted candidates will be notified. Thank you.