Artistic Director - Toa Payoh

apartmentGOODWILL ENTERTAINMENT HOLDING LIMITED placeToa Payoh scheduleFull-time calendar_month22/10/25

Key Responsibilities

Creative Direction & Vision

Define and drive the artistic identity and creative direction of the company.
Oversee all artistic aspects of productions, including visual style, storytelling, and presentation.
Collaborate with internal teams and external partners (directors, choreographers, designers, etc.) to maintain creative consistency and quality.

Project Development & Production

Lead the conceptualization and creative development of shows, campaigns, or performances.
Review and approve creative concepts, scripts, storyboards, and design drafts.
Provide artistic feedback throughout production to ensure the final output aligns with the brand’s vision.

Team Leadership & Collaboration

Mentor and inspire creative and production teams to achieve artistic excellence.
Coordinate with other departments (marketing, A&R, operations) to align artistic goals with business objectives.
Foster a collaborative environment that encourages experimentation and innovation.

Brand & Aesthetic Management

Ensure the company’s visual and artistic identity remains consistent across all platforms and media.
Supervise creative branding materials, event visuals, and digital content.
Keep up with global entertainment and art trends to keep the brand innovative and relevant.

External Relations & Partnerships

Build and maintain relationships with artists, creative agencies, and cultural organizations.
Represent the company at industry events, festivals, and creative collaborations.

Requirements

Bachelor’s degree or above in Fine Arts, Film, Media, Design, or a related field.
2+ years of experience in creative direction or production within the entertainment, performing arts, or media industry.
Proven record of delivering high-quality creative projects (e.g., shows, campaigns, music videos, exhibitions, etc.).
Strong aesthetic judgment, conceptual thinking, and leadership skills.
Excellent communication and collaboration abilities.

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