Digital Media Marketing Manager
HUIRU VALUE-LIFE (SINGAPORE) PTE. LTD. Toa Payoh Full-time
Job Description: Digital Media Marketing Manager
职位描述：数字媒体营销经理
This role requires a deep understanding of the social media ecosystem, paid advertising optimization, and emerging content trends.
我们正在寻找一位兼具创意与数据驱动能力的数字媒体营销经理加入我们的团队。您将负责制定并执行全渠道数字营销策略，旨在提升品牌知名度、获取高质量流量并实现转化目标。该职位要求对社交媒体生态系统、付费广告优化以及新兴内容趋势有深入的理解。
职位描述：数字媒体营销经理
- Role Summary1. 角色概述
This role requires a deep understanding of the social media ecosystem, paid advertising optimization, and emerging content trends.
我们正在寻找一位兼具创意与数据驱动能力的数字媒体营销经理加入我们的团队。您将负责制定并执行全渠道数字营销策略，旨在提升品牌知名度、获取高质量流量并实现转化目标。该职位要求对社交媒体生态系统、付费广告优化以及新兴内容趋势有深入的理解。
- Key Responsibilities2. 主要职责
- Strategic Planning: Formulate annual and quarterly digital marketing plans, covering SEO/SEM, social media (Instagram, TikTok, LinkedIn, Facebook), email marketing, and display advertising.
- Content & Media Management: Oversee and guide the creation of digital content (graphics and video) to ensure brand consistency; manage media budgets and optimize Return on Ad Spend (ROAS).
- Data-Driven Decision Making: Utilize tools such as Google Analytics and Meta Business Suite to monitor Key Performance Indicators (KPIs), and regularly provide analytical reports with actionable improvement recommendations.
- Leadership & Collaboration: Lead the internal creative team or manage external agencies; collaborate closely with Sales and Product departments to ensure marketing activities align with business objectives.
- Industry Insights: Stay ahead of digital marketing trends (e.g., AI tool applications, privacy policy changes) and continuously explore new growth channels.
- Job Requirements3. 职位要求
- Education: Bachelor’s degree or higher in Marketing, Communications, Business Administration, or a related field.
- Work Experience: Minimum of 5 years of experience in digital marketing, including at least 2 years in a team management or project leadership role.
- Technical Proficiency:技术熟练度：
- Expertise in ad platforms including Google Ads, Meta Ads Manager, and TikTok Ads.
- Familiarity with SEO principles and data visualization tools (e.g., Looker Studio or Tableau).
- Content Skills: Strong creative aesthetic and understanding of short-form video production logic. Capable of independently producing and distributing short-form videos while consistently tracking and optimizing video performance data.
内容技能：具备出色的创意审美和对短视频制作逻辑的深刻理解。能够独立制作和分发短视频，并持续跟踪和优化视频表现数据。
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