Group General Manager - Bukit Batok

Role Overview

Lead the strategic direction and operational excellence of CASA Holdings, strengthening its position as a leading retailer of branded home appliances and lifestyle products. Drive overseas expansion, digital transformation and innovation.

Key Responsibilities

• Develop and execute strategies for regional growth, with a focus on entering new overseas markets.
• Pursue and integrate new business acquisitions to broaden product lines, including lifestyle and stoneware offerings.
• Keep abreast of industry trends and leverage digital channels for market penetration.

• Oversee the adoption of digital marketing best practices to enhance CASA’s online presence and customer engagement.
• Apply a basic understanding of AI in retail—for applications such as customer insights, inventory optimization, and improved customer experiences.
• Encourage a data-driven, innovative mindset across teams.

• Manage daily operations of all regional subsidiaries, ensuring consistent brand standards and customer satisfaction.
• Drive operational efficiency and cost management through smart process improvements and technology adoption.
• Oversee group-wide budgeting, P&L, and financial controls.

• Build and nurture high-performing, cross-border teams in sales, marketing, and operations.
• Champion a collaborative, growth-focused, and digitally savvy company culture.

• Ensure compliance and strong governance standards in all markets.
• Proactively manage business and operational risks across the group.

• Bachelor’s degree or higher in business, management or related field.
• 15+ years in consumer/retail sector, with senior leadership experience in multinational or regional settings.
• Experience driving overseas business expansion and integrating new businesses.
• Working knowledge of digital marketing tools and concepts, plus basic understanding of AI applications in retail.
• Strong strategic, analytical, and leadership skills.

• Growth in overseas market share and group revenues.
• Successful business integration and new market launches.
• Enhanced online engagement and digital campaign outcomes.
• Customer and employee satisfaction improvements.
• Compliance in all jurisdictions.