Senior Account Manager / Account Manager
Craft Creative Geylang Full-time
We are a performance-driven digital agency working closely with TikTok (Gold Partner) and Meta (Business Partner), trusted by fast-moving brands across the region.
We are looking for someone who can take ownership of client accounts, shape campaign direction, and lead execution across teams.
This is not a coordination role. You will be expected to think, plan, and drive outcomes.
What You Will Be Responsible For
Account Ownership & Strategy- Own end-to-end client accounts across digital marketing campaigns
- Translate client objectives into clear campaign strategies and briefs
- Work with the performance team to align on campaign direction, targeting, and objectives
- Analyse performance reports and identify what is working, what is not, and what to adjust
- Lead client communication, presentations, and strategy discussions
- Build trust through clear thinking and direction, not just reporting
- Manage expectations and handle difficult conversations when needed
- Ensure clients understand both the strategy and the results
- Work closely with performance, creative, and video teams to ensure campaigns are executed effectively
- Coordinate timelines, deliverables, and campaign requirements
- Ensure briefs are clear and actionable across teams
- Identify gaps early and take ownership to resolve them
- Track campaign performance with clear reasoning (not just surface metrics)
- Translate data into actionable insights and next steps
- Continuously refine strategy based on results
- 3–5+ years in a digital marketing / agency environment
- Strong ownership mindset — able to manage accounts without constant follow-up
- Comfortable handling multiple accounts and moving parts under pressure
- Clear communicator who can align clients and internal teams
- Able to guide junior team members and raise their standard
- Comfortable making decisions and taking responsibility
- You need constant direction or reminders
- You are uncomfortable handling clients directly
- You avoid making decisions or taking ownership
- You prefer execution over planning and strategy
- Work directly on real campaigns with measurable business impact
- High-performance environment with strong expectations
- Opportunity to take ownership and grow quickly
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direction, and lead execution across teams.
This is not a coordination role. You will be expected to think, plan, and drive outcomes.
What You Will Be Responsible For
Account Ownership & Strategy
• Own end-to-end client accounts across digital marketing...
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