Sales Executive (Fresh Produce) | Lim Chu Kang | Company Vehicle

Up till $3500 Basic + Monthly Incentives + Variable Bonus

• Monthly Transport Allowance Provided
• Welly Established Company
• Experience in FMCG distribution, hotels, restaurants, or F&B chains; knowledge of the local vegetable / F&B / FMCG market preferred (Fresh Produce)

RESPONSIBILITIES:

• A field sales role that builds market presence across multiple customer segments through relationship building, pipeline development, and revenue achievement.
• B2B Sales — FMCG distributors, hotels, restaurants, F&B chains
• Wet Market Channel — Mom-and-pop stores, traditional retailers, market stalls
• Account Management — Customer retention, upselling, relationship building
• Identify and qualify prospects across target segments
• Execute outbound prospecting campaigns
• Maintain healthy pipeline with 3x coverage ratio
• Track all activities in CRM system
• Develop portfolio of mom-and-pop stores and market stalls
• Build relationships with traditional retailers
• Adapt sales approach for smaller-scale customers
• Manage high-volume, lower-value transactions efficiently
• Build trusted partnerships with key accounts
• Conduct regular account reviews
• Resolve issues proactively with operations support
• Drive account growth through upselling and cross-selling
• Execute sales strategy and close deals
• Achieve monthly and quarterly sales targets
• Forecast accurately based on pipeline analysis
• Collaborate with operations on demand planning
• REQUIREMENTS:
• At least 2 years as a Sales Executive, with hands-on experience in sales and marketing strategies and tactics in Fresh Produce
• Experience in FMCG distribution, hotels, restaurants, or F&B chains; knowledge of the local vegetable / F&B / FMCG market preferred (Fresh Produce)
• Proficient in Microsoft Office (Excel, Word, PowerPoint)
• Existing network with restaurants, hotels, or wet market clients
• OTHER INFORMATION:
• Location : Lim Chu Kang
• Working Days/Hours : 5.5 days (Monday to Saturday)

Please indicate the below information in your resume:

• Current & Expected salary
• Reason(s) for leaving
• Availability to commence work

We regret only short listed candidate will be notified. All applications will be treated with the strictest confidence.