Senior Marketing Executive / Assistant Marketing Manager (AI / EdTech)

apartmentWild Dynasty placeBukit Batok scheduleFull-time calendar_month 

Company Overview

We are an AI-driven technology company building a smart learning platform to help students improve their thinking and problem-solving skills. We focus on scalable AI-powered products for the K–12 market with plans for regional expansion.

Job Summary

Drive marketing execution and business growth initiatives as a Senior Marketing Executive / Assistant Marketing Manager. Lead user acquisition, brand positioning, partnerships, and growth strategy in a fast-paced startup environment.

Responsibilities

Marketing & Growth
  • Plan and execute targeted marketing campaigns to increase user acquisition and product awareness
  • Manage and optimize digital marketing channels including social media, advertising, content, and email to maximize engagement
  • Analyze campaign performance data to improve return on investment and marketing effectiveness
Brand & Product Positioning
  • Develop and contribute to brand strategy and messaging to ensure clear market differentiation
  • Maintain consistent brand voice across all communication channels
  • Collaborate closely with product and technology teams to align marketing with product development
Business Development (BD)
  • Identify and evaluate partnership opportunities with schools, tuition centres, and platforms to expand market reach
  • Conduct outreach and manage relationships with potential and existing partners
  • Prepare compelling proposals and presentations to support business development efforts
Market Insights & Strategy
  • Conduct market research and competitor analysis to inform strategic decisions
  • Identify new growth opportunities based on market trends and data
  • Support leadership in strategic planning and decision-making processes
Required competencies and certifications
  • 3–5 years of experience in marketing or related roles
  • Proven experience in digital marketing and campaign execution
  • Ability to analyze data and solve problems to optimize marketing outcomes
  • Strong communication skills and ability to manage stakeholder relationships
  • Capacity to work independently and adapt in a startup environment
Preferred competencies and qualifications
  • Experience in education, technology, or startup environments
  • Exposure to business development or partnership management
  • Understanding of user acquisition strategies and performance marketing
  • Interest in AI or digital products
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