Content Marketing Specialist (Intern) - Sembawang

Content Marketing Specialist (Automotive Industry)

Are you creative, fun-loving, and passionate about storytelling? Do you thrive on crafting engaging content and collaborating with people? If so, we want YOU on our team!

✨ Join us today and bring stories to life! ?

What You’ll Do:

Content Creation and Storytelling:

• Develop high quality content tailored to the automotive audience, including blog posts, social media posts, videos, and case studies/testimonials.
• Write product-focused content highlighting features, benefits, and innovations of vehicle or services.
• Create engaging stories around the brand’s history, customer success stories, and the future of automotive technology.

Automotive-Specific Strategy:

• Research industry trends, customer preferences, and competitive insights to shape content that positions the brand as a leader in the automotive market.
• Develop content strategies to target different customer segments (e.g., Fleet managers for vehicle sale & fleet maintenance, Luxury car owners for car servicing).

Social Media Engagement:

• Develop and execute social media campaigns to engage target audience and drive brand awareness.
• Utilize platforms such as Facebook, Instagram, TikTok, YouTube, and LinkedIn for targeted campaigns, including live streaming and video marketing.

Collaboration and Coordination:

• Work closely with internal teams to align on content goals.

✨ Who You Are:

✅ A creative thinker with a passion for storytelling.

✅ A strong writer with an eye for detail.

✅ A digital-savvy marketer who understands audience engagement.

✅ A team player who loves working in a collaborative environment.

Key Performance Indicators (KPIs):

• Increased social media followers and engagement rate
• Growth in leads generated through product-specific content

Key Deliverables:

• Min. 8 videos in a month

Why Join ComfortDelGro Engineering (CDGE)?

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