Manager/Senior Manager, Performance Optimisation (Marketing & Media Solutions) - Toa Payoh

About the job

About Us

SPH Media’s mission is to be the trusted source of news and lifestyle content in Singapore and Asia.

One of our core purposes is to produce credible, balanced, and objective news and analysis, always with a view to uphold the public good and fostering an informed, engaged citizenry.

We welcome talented individuals to join us and grow a career in a vibrant and collaborative environment built around a culture of respect and inclusivity.

As an employer, we are committed to rewarding our people fairly and developing them in their careers.

About the Role

We are seeking a results-oriented Performance Optimisation Manager/Senior Manager with deep expertise in digital optimization, programmatic advertising, and the advertising ecosystem to join our Marketing & Media Solutions Division.

This role focuses on campaign planning, active monitoring, timely adjustments, tracking implementation, and post-campaign analysis to achieve outstanding performance outcomes for our clients. The ideal candidate combines a data-driven mindset with a passion for optimization and a strong ability to navigate complex advertising technologies.

Roles & Responsibilities

• Develop and execute data-driven performance marketing strategies across programmatic, search, social, and other digital channels for our clients.
• Monitor live campaigns daily to ensure performance goals are met, implementing timely adjustments to bidding strategies, targeting parameters, and creative assets.
• Refine audience segmentation, contextual targeting, and inventory utilization to optimize campaigns for maximum yield.
• Conduct A/B testing and deploy advanced techniques to enhance campaign effectiveness and conversion rates.
• Align campaign strategies with client objectives to ensure a balance between ROI and revenue growth.

• Oversee accurate tracking setup for all client campaigns, ensuring end-to-end measurement and data integrity.
• Troubleshoot and resolve tracking or tagging issues to maintain campaign performance visibility.

• Conduct detailed post-campaign analysis to assess performance against KPIs and identify key learnings.
• Generate comprehensive reports, providing actionable insights and clear recommendations to stakeholders.

• Collaborate closely with cross-functional teams, including creative, sales, and ad operations, to ensure seamless campaign execution.
• Partner with tech providers and agencies to maximize the value of media investments.
• Stay updated on industry trends, programmatic advertising advancements, and ad tech innovations.
• Share knowledge and educate internal teams and clients on performance marketing best practices.

• Manage and allocate clients’ campaign budgets to optimize spending efficiency and achieve performance targets.
• Prepare detailed budget reports with insights and actionable recommendations for future optimizations.
• Share benchmark reports internally and externally to establish performance standards and guide best practices.

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 6 - 8 years of experience in performance marketing, with a strong focus on programmatic advertising, optimization, and campaign strategy.
• Proven leadership experience, including team management, mentorship, and cross-functional collaboration to drive performance and innovation.
• Deep expertise in the programmatic ecosystem, including real-time bidding, auction dynamics, and data-driven decision-making.
• Strong knowledge of Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), and digital media buying to maximize ROI.
• Excellent communication, presentation, and stakeholder management skills.
• Proficiency in tools like Google Ad Manager, SEM, Google Analytics, DV360, Tableau, or equivalent CRM platforms is a plus.
• Strong project management abilities with experience managing multiple priorities in a fast-paced environment.
• Resourceful and results-driven, with a track record of challenging the status quo and implementing innovative solutions.

Please note that this position will be on a 2-year contract.