Geylang - Live & E-Commerce Marketing Specialist (Tech MNC)

Live Commerce & Marketing Specialist

A leading tech MNC

• Adecco is partnering our client, one of the world's largest tech organizations
• We are looking for a Live Commerce & E-Commerce Marketing Specialist who is proficient in livestream marketing.
• The role will start out as a contractual assignment.

• Minimum 3 years of proven experience in live streaming, e-commerce, and digital marketing.
• Strong understanding of live commerce platforms and onsite marketing tools (e.g. Shopee Live, TikTok Shop Live, Affiliate Marketing Solutions, on/off-platform ads).
• Excellent communication skills to manage regional platform partners and third-party relationships, and to influence internal stakeholders.
• Strong project management skills, with the ability to manage budgets, meet deadlines across multiple projects, and deliver on sales targets.
• Highly analytical, with a performance-driven mindset.

• Develop and execute data-driven performance marketing strategies to achieve sales and ROI targets across partner channels (e.g. sponsored search, display, social, affiliate marketing, external traffic).
• Manage budget allocation and optimize spend efficiency across all marketing channels.
• Oversee and coordinate the scheduling and execution of live commerce sessions across regions to ensure seamless delivery.
• Track and analyze live session performance metrics such as engagement, conversion rates, sales, and viewer retention.
• Align live commerce activities with regional marketing objectives and key product launches.
• Research and compile best practices from global and regional markets to continuously enhance live commerce strategies.
• Document and share successful formats, trends, and tactics to establish a cross-regional knowledge base.
• Apply lessons learned to continuously improve audience engagement, product storytelling, and sales conversion through live sessions.

• Email Subject: Apply: Live E-Commerce Marketing
• Send your updated resume to: [email protected]
• We regret that only shortlisted candidates will be contacted.

Personnel Registration Number: R1876435