Food & Beverage - Social Media and Content Specialist - Bukit Merah
JOB OVERVIEW
The Food & Beverage Social Media & Content Specialist to help promote and elevate the presence of our F&B outlets across digital platforms. The incumbent will be responsible for creating engaging content, managing social media accounts, and driving customer interest through storytelling and visual content.Working closely with outlet managers, chefs, and external partners, the incumbent will play a key role in promoting events, new menu items, and special promotions.
The incumbent will report directly to the Executive Assistant Manager of Food & Beverage, and the Assistant Director of Food & Beverage. The Food & Beverage Social Media & Content Specialist will also receive training, coaching, and mentorship from the Director of Public Relations to help foster professional growth and align the brand’s digital presence with broader Public Relations strategies.
KEY RESPONSIBILITIES
§ Social Media Content Creation & Management: Assist in the development and execution of social media content calendars, ensuring posts are engaging, consistent, and aligned with the brand’s voice.
§ Visual Storytelling: Capture and create high-quality photos and videos to showcase our F&B outlets, including dishes, events, behind-the-scenes moments, and promotions.
§ Collaborating with Outlet Teams: Work closely with the outlet managers, chefs, and staff to highlight new offerings, seasonal specials, and other exciting happenings within the outlets.
§ Campaign Support: Assist in executing social media campaigns and promotions that drive customer engagement and increase awareness of our F&B outlets.
§ Trend Research & Market Insights: Stay up-to-date with the latest food trends, social media best practices, and competitor activity, bringing fresh ideas and innovative approaches to the table.
§ Community Engagement: Interact with customers on social media, responding to comments and messages, and fostering a loyal and engaged community around our brands.
§ External Relations & Partnerships: Help coordinate with Public Relations teams, influencers, and local partners to support promotional events and collaborations.
§ Monitoring & Reporting: Track performance on social platforms, assist in analyzing the effectiveness of campaigns, and provide regular reports on engagement, growth, and content performance.
This role is ideal for someone passionate about food, digital storytelling, and social media, and looking to grow in the marketing and content creation space within the F&B industry. With the guidance and mentorship of senior F&B and Public Relations leaders, you’ll have the opportunity to expand your skills and contribute to a vibrant digital presence for the brand.