Senior Digital Marketing Executive - Toa Payoh
Management Development Institute of Singapore Toa Payoh Full-time
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to drive brand awareness, engagement, and leads.
- Stay updated on industry trends and emerging digital marketing channels to keep our strategies relevant and effective.
- Set up, manage, and optimise Facebook and Google advertising campaigns to reach target audiences and achieve marketing objectives.
- Conduct A/B testing to refine and creatives, audience targeting, and other campaign elements for maximum performance.
- Identify, evaluate, and manage relationships with external vendors and partners to enhance our digital marketing capabilities.
- Review deliverables, and ensure vendors meet or exceed performance expectations.
- Utilise analytics tools to track and analyse key performance indicators (KPIs) for digital marketing campaigns.
- Generate and present regular reports on campaign performance, identifying areas for improvement and optimisation.
- Manage digital marketing budgets effectively, ensuring efficient allocation of resources to maximise ROI.
Requirements:
- Minimum Degree holder in Marketing/Business Management or relevant field
- Proven working experience in digital and social media marketing
- Proficient in Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics and Google Search Console analysis and tracking
- Possess a good attitude and works well with others
- Experience in the Education industry is an added advantage
- Meta Business Suite/Ads Manager
- LinkedIn Ads Manager
- Google Ads
- Google Analytics
- Google Search Console
- Mailchimp
Toa Payoh
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