Marketing Director - Bukit Merah

Roles & Responsibilities

• Drive lead generation activities to build and manage prospective student/parent databases for enrolment
• Support go-to-market launch strategies for new products, integrations, and campaigns
• Develop and execute marketing campaigns across both online and offline platforms
• Manage digital marketing activities, including SEO, SEM, social media, Google Ads, and Facebook Ads
• Create, optimise, and coordinate the production and distribution of marketing materials (banners, newsletters, videos, emailers, printed collaterals, etc.) in collaboration with creative teams
• Lead or support large-scale virtual and physical events, promotions, and communication campaigns
• Work closely with Product, Sales, and Customer Success teams to design integrated campaigns that drive growth and customer engagement
• Produce effective product marketing content, templates, and presentations to support business goals
• Collaborate with internal stakeholders and external vendors to ensure timely delivery of initiatives
• Streamline marketing operations and support continuous process improvement

• Bachelor’s degree in Marketing, Mass Communications, or related field
• At least 5 years of experience in digital and/or product marketing (experience in the education industry is an advantage)
• Proven track record in lead generation, content marketing and copywriting, with strong attention to detail
• Proficient in ad serving and web analytics tools (e.g. Google Analytics, WebTrends)
• Strong understanding of digital marketing concepts and best practices
• Excellent communication, stakeholder management, and project management skills
• Knowledge of the tuition/education industry and Sitefinity is an added advantage

Email your resume to [email protected]