Key Account Manager (FMCG/ Supermarket) PW64 - Toa Payoh

• Modern Trade (MT)
• Offline Channels
• Supermarkets
• FMCG

Job Summary

The KAM is responsible for sales performance, account profitability, trade marketing execution, and nurturing long-term partnerships with key retailers like FairPrice, Cold Storage, Giant, and Sheng Siong.

1. Strategic Account & Channel Management

• Act as the main liaison between the company and major retail partners, primarily supermarkets.
• Develop and manage Joint Business Plans (JBPs) with key accounts such as NTUC FairPrice, Dairy Farm Group (Cold Storage/Giant), and Sheng Siong.
• Negotiate annual contracts including trading terms, listing fees, rebates, and marketing contributions.
• Build trust-based relationships with category buyers, procurement managers, and retail operations teams.
• Support strategy across all offline sales channels to maximize reach and growth potential.

1. Sales & Revenue Growth

• Achieve volume, value, and margin targets across assigned accounts and channels.
• Identify new business opportunities such as product listings, exclusive SKUs, or cross-channel activations.
• Expand product presence in HDB heartlands, premium grocery formats, and traditional retail.
• Ensure timely payment collections and account-level credit control.

1. Trade Marketing, Planning & Activations

• Plan, coordinate, and execute promotional campaigns with Trade Marketing and Brand teams.
• Lead planning and execution of the annual trade calendar aligned to national campaigns and seasonal events.
• Develop and implement trade promotions, bundling, discounts, and shopper incentives.
• Organize in-store sampling, tastings, and brand activations (e.g., Chinese New Year, Christmas).
• Ensure planogram compliance, brand consistency, and shelf share agreements.
• Drive strong visibility through POS materials and thematic execution.

1. Marketing Campaign Integration

• Collaborate closely with the Marketing Team on national and store-level campaigns.
• Roll out marketing and sales promotions across targeted offline channels.
• Offer insights based on shopper behaviours and store-level performance.

1. Budget & Expense Management

• Manage trade marketing budgets and promotional expenses efficiently.
• Track and report usage, ROI, and ensure all expenditures align with internal policies.

1. Forecasting & Inventory Management

• Work with Supply Chain to generate accurate demand forecasts incorporating sales data and seasonality.
• Monitor inventory levels across distribution centers and store locations.
• Resolve out-of-stock issues and prevent excess or slow-moving inventory.

1. Reporting & Analysis

• Analyse POS and syndicated retail data to monitor account performance.
• Provide monthly reporting on sales trends, campaign effectiveness, ROI, and promotion impact.
• Track competitor activities and pricing dynamics.

1. Team Management & Cross-functional Collaboration

• Directly manage 2 Merchandisers responsible for in-store execution and compliance.
• Collaborate with internal teams (Brand, Finance, Logistics, Trade Marketing).
• Share field and store insights to improve campaign design and performance.

• Net sales achievement (monthly/quarterly/annually)
• Product listing & distribution gains across channels
• Trade promotion ROI and campaign effectiveness
• On-shelf availability & planogram compliance
• Account-level profitability and optimized trade terms
• Strength of buyer relationships
• Successful execution of trade calendar and activations

• Bachelor’s degree in business, Marketing, or related field.
• Minimum 5 years of experience in Key Account Management in FMCG or beverages.
• Proven track record with Singapore retail accounts such as FairPrice, Dairy Farm, and Sheng Siong.
• Strong commercial planning, negotiation, and budget management skills.
• Familiarity with local compliance (e.g., Healthier Choice Symbol, labelling regulations).
• Commercially savvy and experienced with P&L ownership.
• Proficient in Microsoft Excel, PowerPoint, and tools like NielsenIQ, FairPrice Connect, CRM.

HOW TO APPLY:

Interested applicants, please email to “[email protected]”.

We regret only shortlisted candidates will be notified.

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