Digital Marketing - Toa Payoh

Discover Your Future in Beauty with Carragheen

At Carragheen, we’ve been redefining beauty and wellness since 1999 — from leading Southeast Asia in professional eyelash extensions with our LashMagic™ brand, to being the exclusive distributor of the globally renowned BrowXenna®. We're more than a salon — we're a one-stop beauty hub with a thriving training academy and a passionate, innovative team.

Join us if you're ready to grow your career in a fast-paced, trendsetting environment where beauty meets purpose.

Digital Marketing & Content Executive (Beauty & Wellness Focus)

Employment Type: Full-Time

This role demands a blend of strategic thinking, artistic flair, and technological savvy, as you will drive brand visibility, generate leads, and foster customer loyalty through innovative marketing initiatives.

Why Join Carragheen?

We are looking for someone who can harness these technologies to streamline content creation, enhance efficiency, and ensure our brands remain at the forefront of industry trends.

This role is ideal for a professional who:

• Possesses exceptional attention to detail, ensuring all content is accurate and brand-aligned.
• Demonstrates a strong aesthetic sense, with a natural ability to visually communicate the essence of beauty and wellness.
• Excels at time management and independent work, transforming creative ideas into impactful marketing outcomes.
• Key Responsibilities

As our Digital Marketing & Content Executive, you will be instrumental in shaping our digital narrative:

• Strategic Marketing & Campaign Management: Plan and execute comprehensive digital marketing strategies across all platforms (Instagram, Facebook, Tiktok, Google), aligning with company KPIs to enhance brand exposure, drive lead generation, and boost revenue.
• AI-Powered Content Creation: Lead the ideation, creation, and publishing of engaging, on-brand social media content, leveraging Generative AI tools for faster prototyping and production.
• Visual Storytelling (Photography & Videography): Conceptualise, capture, and edit high-quality photography and videography assets in-house for various digital and retail communications.
• Graphic Design & Collateral Development: Design a wide range of online and offline marketing collaterals, including brochures, digital advertisements, and training materials, ensuring consistency with brand guidelines.
• Website Management & SEO: Regularly update and maintain the company's website (Wordpress) to enhance brand awareness, improve positive exposure, and implement basic SEO strategies to improve organic search visibility.
• Performance Analysis & Reporting: Consolidate data and provide weekly analytical reports on the effectiveness of all marketing activities, offering insights for continuous improvement.
• KOL & Partnership Management: Connect with, manage, and nurture relationships with existing Key Opinion Leaders (KOLs) and explore new strategic partnerships to expand marketing opportunities.
• Cross-Functional Collaboration: Work closely with internal teams to gather customer insights, feedback, and product information to inform marketing strategies.
• Who You Are

You are an ideal candidate if you:

• Are highly proficient and enthusiastic about utilising AI-powered tools (e.g., ChatGPT, Gemini, Canva Magic Studio, CapCut AI, AI Studios, etc) for efficient content creation and ideation.
• Possess a strong and refined aesthetic eye for beauty and design, with a portfolio that showcases your ability to translate brand identity into compelling visuals.
• Are highly organised, structured, and capable of managing multiple tasks and priorities effectively in a fast-paced environment.
• Have a proven track record in managing and growing social media platforms, understanding current trends and engagement strategies.
• Are resourceful, proactive, tech-savvy, and possess a strong sense of responsibility in delivering high-quality work.
• Have working knowledge in SEO/SEM strategies, keyword research using AI-powered tools (e.g. Keyword Planner, Yoast, etc) and their application to digital content.
• Demonstrate a clear understanding of balancing captivating brand visuals with measurable marketing objectives.
• Requirements
• Education: Minimum Diploma or Degree in Marketing, Communications, Visual Design, or a related field.
• Experience: At least 2-3 years of demonstrable working experience in digital marketing, social media management, or visual design roles, preferably within the beauty or lifestyle industry.
• Portfolio: A solid and diverse portfolio showcasing your expertise in design, video production, and content creation.
• Technical Proficiency: Expert-level proficiency in Canva, Adobe Creative Suite (Premiere Pro, After Effects, Photoshop), and Elementor for website management.
• Soft Skills: Strong interpersonal skills, a positive attitude, and a collaborative team player.