Toa Payoh - Digital Marketing Executive

apartmentBEYOND WELLNESS GROUP PTE. LTD. placeToa Payoh descriptionPermanent calendar_month 
Handle specialist clinics by building, planning and rolling out appropriate marketing angles.
  • Write engaging and relevant content for various platforms.
  • Responsible for content management and handling various social media (LinkedIn, TikTok, Instagram, Facebook) of all clinic accounts (content, landing pages, SEO-centric articles, POS materials, etc.)
  • Handling group accounts and liaising with multiple marketing agencies, vendors & business partners
  • Allocate budgets and timelines for each campaign. Analyze the effect of each campaign and update content periodically for social media pages and websites
  • Launch optimized online advertisements to increase company brand awareness and support business growth.
  • Measure the performance of digital marketing efforts using various web analytics tools
  • Acquire insight into online marketing trends and keep strategies up-to-date
  • Experience with project management or account management would be advantageous
  • Ad hoc duties assigned by the Reporting Officer.
Qualification
  • Previous experience in the healthcare industry is a bonus
  • Degree or Diploma in Marketing Mass Communications, Creative Media Design, Digital marketing, Marketing, Advertising and relevant fields
  • Proficient in MS Word, Excel and PowerPoint and knowledge in Photoshop, Illustrator and video editing software
  • Knowledge in other word processing and web analytics tools will be advantage
  • Creative, detail-oriented, proactive and result-oriented
  • Able to work independently and meet deadlines
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