Senior Sales Operation Executive / Assistant Sales Operation Manager

Key Responsibilities

• Lead, manage, and supervise the field sales team, including merchandisers and sales representatives, to ensure strong performance and accountability.
• Plan and optimize routing schedules to maximize market coverage and productivity.
• Conduct regular field visits to monitor execution standards, service levels, and team performance.
• Coach and develop team members to strengthen capabilities, identify performance gaps, and implement improvement plans.
• Work closely with the reporting manager to develop KPIs and performance tracking mechanisms across different operational roles.
• Manage sales incentives and commission schemes to motivate and drive results.

• Build and maintain strong working relationships with key modern trade retailers such as FairPrice, Cold Storage, Giant, and 7-Eleven at both store and area levels.
• Ensure effective execution and retailer support for promotions and campaigns.
• Gather structured feedback from the field team on trade activations, assess effectiveness, and recommend improvements for future initiatives.
• Lead negotiations for space-buy renewals and new product placements.

• Coordinate with retailer inventory planners to ensure optimal stock levels across all brands and alignment with promotional plans.
• Work closely with warehouses and retailers’ distribution centres to ensure timely delivery of goods.

• Collaborate closely with Key Account and Trade Marketing teams to ensure high standards of execution for trade activities, 4Ps strategies, and agency brand initiatives across modern trade retailers.
• Share timely trade insights and planogram updates to support Key Account and Trade Marketing teams in strategy adjustments and retailer negotiations.

• Diploma in Business, Sales & Marketing, or a related discipline.
• Min. 4 years of sales experience in the FMCG industry.
• Proven track record in managing and leading field sales teams.
• Strong leadership, people management, and coaching skills.
• Excellent communication and stakeholder management capabilities.
• Solid understanding of modern trade operations and retail execution.
• Strong planning, coordination, and problem-solving skills.
• Proficient in Microsoft Office applications.
• Possession of own vehicle is preferred for field visit