Senior Product Marketing and Application Engineer
ASMPT Yishun Full-time
Role:
As a Senior Product Marketing and Application Engineer, you will play a pivotal role in shaping the customer experience and driving product success.
Responsibilities:
- Coordinate team activities, schedule and daily operations of the SMT Center of Competence
- Serve as a technical expert for SMT placement, providing comprehensive application support to customers, particularly during pre-sales activities
- Perform SIPLACE Pro simulations to support pre-sales activities
- Conduct product demonstrations, evaluations, and training sessions to showcase ASMPT's equipment capabilities
- Collaborate with R&D and product management teams to gather customer feedback and contribute to product enhancement and development
- Develop compelling marketing materials with cross-functional teams, including product collateral, presentations, and sales tools
- Support marketing campaigns to generate leads, increase brand awareness, and drive product adoption, ensuring alignment with overall business objectives
- Create and deliver engaging product presentations and demonstrations to customers, partners, and industry events
- Collaborate with the sales team to provide training, sales tools, and support to ensure successful product adoption and revenue growth
- Perform other ad-hoc duties as assigned
Requirements:
- Bachelor’s Degree in Mechanical, Electrical, Materials Engineering, or a related field
- Minimum 5 years of relevant experience
- Experience in product marketing and/or application engineering in the electronics industry, especially in surface mount process equipment
- Familiarity with SIPLACE, Yamaha, Panasonic, or Fuji placement machines is a plus
- Strong technical aptitude and ability to explain complex concepts in a clear and concise manner
- Strong analytical skills for gathering and interpreting market data and customer insights
- Ability to work effectively in a diverse and multicultural environment
- Willingness to travel domestically and internationally as required
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