Senior Manager, Brand DP & IBP

Operating with a higher degree of autonomy, the incumbent leads cross-functional collaboration across multiple regions and brand clusters, managing complex business dynamics and representing the regional team in strategic forums.

Forecast Development:

• Generate demand plans for assignedbrands, ensuring alignment with business objectives.
• Validate Brand(s) demand trends and keysales driver assumptions, entering accurate inputs into forecasting systems foreffective modeling and analysis.
• Conduct monthly reviews of demand trendsand sales driver assumptions to ensure the accuracy and reasonableness ofdemand plans across multiple aggregation levels, factoring in different saleschannels.
• Maintain robust demand plans byoptimizing the use of statistical forecasting models and incorporating relevantsales drivers for assigned brands.
• Ensure timely adjustments based onemerging sales trends, with a particular focus on new product launches andmarket fluctuations.

Forecast Alignment:

• Ensure a comprehensive view of demandacross both Basic and New SKUs.
• Lead Brand Consensus meetings, providinginsights into demand trends, validating sales driver assumptions, and sharingscenario planning based on risk and opportunity assessments.
• Coordinate the gap management process toaddress variances between demand plans, supply plans, and Latest Estimates (LE)and capture major differences as part of risk and opportunity management.
• Implement a standardized process forsales driver reviews, ensuring the most accurate and current marketintelligence is integrated into the demand plans.
• Work closely with Regional Brand Leadersto resolve demand imbalances and shape demand, particularly in scenarios ofconstrained supply.
• Prepare detailed reports, scenarios, andrecommendations to support the Brand(s) IBP on a monthly basis and provideinsights to the Regional IBP as needed.
• Collaborate with other planners andbrand/commercial teams to manage and shape demand if/when required.

KPI & Process ImprovementManagement:

• Oversee the management of key demandplanning metrics such as WFA, Bias, Attainment and FVA for the assigned brands.
• Identify and implement improvementinitiatives within scope of Brand(s) responsibility to enhance WFA performanceby optimizing the adoption of statistical forecasting and sales drivers,conducting root-cause analyses to address gaps.

Stakeholder Management:

Collaborate frequently with senior levelstakeholders across the Travel Retail Brand and Region organization. Ability tointeract and manage across multiple geographies and time zones (ex. New York,United Kingdom, Switzerland, China, Singapore).