Geylang - Senior Chinese Copywriter (Advertising)

LOVE WHAT YOU DO? THERE IS A PLACE FOR YOU HERE!

Be part of our diverse and inclusive team.

• Work directly with the in-house creative team to develop concepts and copy for advertising campaigns and marketing collaterals across print and digital projects for business units, including F&B, Hotel, Casino, Loyalty, Retail, Entertainment, Attractions and Sales
• Proficient in writing, editing, proofreading, transcreating and translating in Chinese for various marketing touchpoints, including print ads, videos, brochures, websites, social platforms (e.g. Facebook, IG, WeChat, Douyin, Xiaohongshu)
• Distill creative job briefs and originate clever, insightful concepts and ideas that position Marina Bay Sands at the forefront of luxury
• Pitch ideas confidently and present creative campaign concepts clearly to internal stakeholders
• Write engaging and compelling copy in a clear and concise manner
• Work closely with the project management team and various stakeholders to ensure timely delivery of marketing and advertising collaterals
• Have a firm grasp of our brand voice, understand your audience and adapt our brand voice to suit different channels and target markets
• Keen eye for detail and able to critically edit your own work
• Critically analyse stakeholder feedback and input, be discerning in your creative judgement and offer a clear point-of-view
• Demonstrate effective time management by handling and prioritising multiple projects
• Self-motivated, take ownership and have a deep sense of pride in your work
• Excellent interpersonal skills, able to work effectively in a team and excited about collaborating with other creatives
• Open to receiving feedback and constructive criticism

Job Requirements

• Degree in Mass Communication, Chinese Language or Advertising preferred

• 7 – 10 years’ experience with an advertising or publishing agency

• Excellent command of written Chinese and fluent in English; ability to read and write Traditional Chinese is a plus
• Knowledge and understanding of the cultural and linguistic nuances in Greater China markets will be an advantage
• Strong transcreation and translation skills (English to Chinese and Chinese to English on occasions)

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.