Senior Executive, Advertising & Promotion (Digital)

Job Responsibilities:

• Plan and implement advertising and promotions campaigns across retail stores, digital platforms, and media channels.
• Coordinate with creative, merchandising, and operations teams to execute promotional campaigns and both online/offline activations.
• Coordinate production of marketing collaterals and manage campaign timelines.
• Track and analyse campaign performance, preparing post-campaign reports and improvement plans.
• Monitor industry trends to stay ahead of marketing opportunities.
• Assist in budget planning, cost tracking, and procurement for marketing activities.
• Track performance of campaigns and prepare post-mortem reports.
• Support the development and execution of e-Commerce marketing campaigns across various digital platforms, including the creation and scheduling of targeted email campaigns, managing content and audience engagement on social media (e.g., Facebook, Instagram, TikTok).
• Coordinate with design and content teams to create assets for email, social media, and display ads.
• Recommend optimizations based on data to improve conversion and user engagement.
• Work closely with the eCommerce team to plan and execute seasonal promotions, flash sales, and new product launches.
• Regularly update website content to maintain accuracy and relevancy, particularly for promotional messaging and featured campaigns.
• Collaborate across teams to deliver a cohesive, engaging, and seamless customer experience across all digital touchpoints.
• Perform other duties as assigned by the superior to support overall marketing and business objectives.

Job Requirements:

• Diploma/Degree in Marketing, Communications, Business or related field.
• Minimum 4 years of experience in advertising, promotions, or digital marketing, preferably in retail or consumer-facing industries.
• Demonstrated strength in project coordination, with excellent attention to detail
• Experience with digital advertising platforms, particularly Meta Ads (Facebook/Instagram), is a plus.
• Availability to support occasional weekend as required.