Marketing Manager (6-Months Contract) - Geylang

apartmentPrivate Advertiser placeGeylang scheduleFull-time calendar_month 

Job Summary

The role will manage and execute marketing strategies across a portfolio of multiple restaurants, ensuring consistent brand positioning, strong customer engagement, and effective campaign performance.

Key Responsibilities
  • Oversee the day-to-day marketing efforts for multiple distinct restaurant concepts, ensuring each maintains its unique brand identity while meeting company standards.
  • Collaborate with restaurant managers and chefs to support outlet-specific needs, promotions, and events.
  • Plan and implement brand, seasonal, and tactical campaigns across digital, print, and on-ground channels.
  • Ensure timely execution of campaign deliverables, including copy, visuals, and roll-out calendars.
  • Monitor campaign KPIs and optimise performance as needed.
  • Manage content calendars and digital advertising (Meta, Google, EDMs) for all brands.
  • Oversee social media presence across platforms, ensuring consistent tone and engagement strategies.
  • Coordinate with agencies or freelancers for content creation, ad management, and analytics.
  • Support in the planning and execution of restaurant events, media tastings, influencer campaigns, and brand collaborations.
  • Liaise with Public Relation agencies, media contacts, and partnership platforms to maximise exposure and footfall
  • Work with internal teams including Operations, Design, and Finance to ensure alignment across all marketing activities.
  • Maintain and update marketing assets such as menus, signage, and in-store materials.
  • Track performance metrics for each brand and consolidate into regular reports.
Requirements
  • At least 5 years of brand marketing experience, preferably in F&B, Retail, or Hospitality sectors.
  • Proven ability to manage multiple brands or outlets concurrently.
  • Strong organisational skills with the ability to manage timelines and priorities under pressure.
  • Hands-on experience with digital marketing platforms (Meta Ads Manager, Google Analytics, email marketing tools).
  • Excellent communication and interpersonal skills.
  • Available to start immediately or within short notice for a full-time 6-month contract.
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