[ref. f6431504] Toa Payoh - Marketing Manager (6-Months Contract)

Job Summary

The role will manage and execute marketing strategies across a portfolio of multiple restaurants, ensuring consistent brand positioning, strong customer engagement, and effective campaign performance.

• Oversee the day-to-day marketing efforts for multiple distinct restaurant concepts, ensuring each maintains its unique brand identity while meeting company standards.
• Collaborate with restaurant managers and chefs to support outlet-specific needs, promotions, and events.
• Plan and implement brand, seasonal, and tactical campaigns across digital, print, and on-ground channels.
• Ensure timely execution of campaign deliverables, including copy, visuals, and roll-out calendars.
• Monitor campaign KPIs and optimise performance as needed.
• Manage content calendars and digital advertising (Meta, Google, EDMs) for all brands.
• Oversee social media presence across platforms, ensuring consistent tone and engagement strategies.
• Coordinate with agencies or freelancers for content creation, ad management, and analytics.
• Support in the planning and execution of restaurant events, media tastings, influencer campaigns, and brand collaborations.
• Liaise with Public Relation agencies, media contacts, and partnership platforms to maximise exposure and footfall
• Work with internal teams including Operations, Design, and Finance to ensure alignment across all marketing activities.
• Maintain and update marketing assets such as menus, signage, and in-store materials.
• Track performance metrics for each brand and consolidate into regular reports.

• At least 5 years of brand marketing experience, preferably in F&B, Retail, or Hospitality sectors.
• Proven ability to manage multiple brands or outlets concurrently.
• Strong organisational skills with the ability to manage timelines and priorities under pressure.
• Hands-on experience with digital marketing platforms (Meta Ads Manager, Google Analytics, email marketing tools).
• Excellent communication and interpersonal skills.
• Available to start immediately or within short notice for a full-time 6-month contract.