Social Media Executive - Geylang

We are a fun, young, creative, and fast-growing brand where your love for social media, visuals, and storytelling can shine.

If you enjoy creating engaging videos, spotting trends and able to manage, schedule, post and boost on all major Social Media Platforms

Watch us @thekurater on Facebook, Instagram, Tiktok and Youtube for more information about us!

The goal is to use compelling video storytelling to increase brand awareness, engagement, and conversions.

Key Responsibilities & Daily Duties

This role is a fusion of two critical functions, broken down into three main areas:

1. Video Production & Content Creation (Videographer Focus)

• Content Ideation & Planning: Brainstorm, pitch, and develop creative concepts for video content with the team (e.g., short-form Reels/TikToks, product demos, customer testimonials, behind-the-scenes features, tutorials) that align with marketing campaigns and brand identity.
• Filming & Shooting:
• Expertly use smartphones and DJI equipment (such as Osmo Pocket, Ronin gimbals, and DJI drones) to capture stable, high-quality, and creative footage.
• Handle lighting, audio recording, and staging for both indoor and on-location shoots.
• Direct talent (e.g., employees, customers) on-screen to achieve a natural and engaging performance.
• Post-Production & Editing:
• Work with team to edit video content for various platforms (e.g., Instagram Reels, TikTok, YouTube, Facebook), ensuring it is optimized for each platform's specifications and best practices.
• Add motion graphics, text overlays, sound design, color correction, and music to create polished, engaging final videos.

• Editor Liaison: Act as the main point of contact for the video editing team. Provide clear and concise briefs, including the project vision, key objectives, and specific notes on the best takes.
• Review & Feedback: Review rough cuts from the editors and provide constructive, timely feedback to ensure the final video meets the creative and strategic goals. This involves multiple rounds of review while maintaining a positive workflow.
• Quality Control: Ensure the final edited videos are optimized for each social media platform (format, length, captions) before they are published.

1. Social Media Strategy & Management (Marketing Focus)

• Strategy Development: Assist in developing the overall social media strategy, including defining target audiences, setting goals (e.g., for reach, engagement, website clicks), and establishing a content calendar.
• Content Publishing & Scheduling: Manage the content calendar and schedule all posts using social media management tools like Meta Business Suite, Hootsuite, or Buffer.
• Community Management: Act as the brand's voice online by:
• Replying to comments and Direct Messages (DMs) across all platforms in a timely and engaging manner.
• Proactively engaging with followers and related accounts to build community.
• Handling customer service inquiries or escalating them when necessary.
• Trendspotting: Continuously monitor social media trends, audio, and platform updates to ensure content remains relevant and viral-worthy.

1. Analytics & Growth

• Performance Analysis: Track, measure, and analyze the performance of all social media content (especially video) using native platform insights and analytics tools.
• Reporting: Create regular reports on key metrics (e.g., views, engagement rate, follower growth, website traffic) and use data to make informed recommendations for improving future content and strategy.
• Advertising Support: Assist in creating and managing paid social media campaigns, often using video content as the primary ad creative, to boost posts and target new audiences.

1. Social Media Integration

• Trendspotting for Production: Identify viral video trends and audios that can be replicated or adapted through new shooting projects.
• Publishing Support: May be involved in uploading the final videos or providing technical specs to the team member handling publication.

Essential Skills & Qualifications

Technical/Hard Skills:

• Expertise in Mobile & DJI Videography: Proven ability to shoot cinematic, stable, and well-composed video using smartphones and DJI gimbals/drones. Knowledge of mobile filmmaking apps (e.g., Filmic Pro) is a plus.
• On-Set Audio & Lighting: Strong understanding of how to capture clean audio and achieve good lighting in various conditions with portable equipment.
• Video Editing: Basic expertise in video editing software such as CAPCUT, Adobe Premiere Pro and Final Cut Pro.
• Graphic Design: Competency in Adobe Photoshop and Illustrator or Canva for creating supporting visuals.
• Social Media Savvy: In-depth knowledge of the best practices, algorithms, and technical specs for Instagram, TikTok, YouTube, Facebook, LinkedIn, and Pinterest.
• Analytical Skills: Ability to interpret social media metrics and translate data into actionable insights.

Soft Skills:

• Creativity & Storytelling: A keen eye for visual composition and the ability to tell a compelling brand story in seconds.
• Excellent Communication: Strong written and verbal skills for crafting captions, communicating ideas, and engaging with the community.
• Organization & Time Management: Ability to manage multiple projects simultaneously, from concept to final edit, while meeting deadlines.
• Adaptability: The social media landscape changes daily; a willingness to learn and adapt is non-negotiable.
• Self-Motivation: Often required to generate ideas independently and see projects through from start to finish.