[ref. g84878922] Marketing Communications Executive - Geylang

The Marketing Communications Executive supports the development of all hotel collaterals, including supporting hotel-related (Raffles Spa and Raffles Arcade) public relation programmes and advertising artwork. It also serves to provide coordination support for hotel events as well as facilitate administration matters for the Marketing Communications department.

Observes and adheres to the Values of Accor, i.e. Guest Passion, Respect, Innovation, Trust, Sustainable Performance and Spirit of Conquest.

Primary Responsibilities

• Supports Assistant Director of Marketing Communications in maintaining good relations with global, regional and local media.
• Supports publicity outreach programme to support retail arcade, spa and selected Food and Beverage promotions as well as festive offers where required.
• Supports publicity plan for retail arcade, spa and selected Food and Beverage activations, including seasonal promotions, key launches and media engagement activities.
• Supports media hostings opportunities to drive continued awareness.

• Supports media plan accordance with the hotel’s goals and objectives.
• Supports the development of creative artworks and text copy for assigned segments , ensuring adherence to brand guidelines.

• Works closely with Marketing Communications colleagues to develop collaterals to support hotel goals.
• Supports and coordinates photoshoots for hotel.

• Works closely with department colleagues to create the monthly social media calendars for overall hotel and Raffles Spa.
• Supports the creation of digital communications via electronic mailers to the hotel database and client contacts.
• Supports the Sales team in creation of collateral to support sales activities and Luxury Consortia updates.
• Online reputation management.

• Liaises with internal stakeholders and external vendors to co-ordinate and support Hotel including events and promotions.

• Co-ordinates public relations reporting for all media coverage received for hotel.
• Processes quotations and invoices for the department.
• Facilitates hotel sponsorships and gift voucher requisition.
• Provides general administrative support for the team.
• Performs any other duties and responsibilities that may be assigned

Candidate Profile

• Minimum Diploma holder or above / equivalent.
• Minimum of 1 year of relevant experience in Marketing Communications / Public Relations. Experience in hospitality industry an advantage.
• Strong working knowledge of Microsoft Outlook and Microsoft Office.
• Basic working knowledge of Adobe software. Proficiency in Adobe Photoshop an advantage. Proficiency in simple video editing an advantage.
• Oral fluency in English and Mandarin with written excellence in English. Ability to speak other language and/or basic understanding of other languages an advantage.

• Good interpersonal skills with ability to communicate with all levels of employees.
• Service oriented with an eye for details.
• Ability to work effectively and contribute in a team.
• Good presentation and influencing skills.
• Multicultural awareness and able to work with people from diverse cultures.
• Flexible and able to embrace and respond to change effectively.
• Ability to work independently and has good initiative under dynamic environment.
• Self-motivated and energetic.
• High integrity and able to keep confidentiality.
• Sense of urgency.
• Ability to set priorities for assigned projects.

• 5-day Work Week.
• Duty Meals are provided.
• Colleagues’ Discount and/or Preferential Room Rates at worldwide Accor Hotels.
• Flexible Benefit – Dental/Optical/Vacation Expenses/Children’s Education.
• Medical and Wellness Benefit.
• Comprehensive Insurance Coverage.
• Local/Overseas Career Development & Growth Opportunities.
• Holistic Learning and Development Opportunities.