[ref. q23039200] Toa Payoh - Digital Content Writer (SEO)

If you're passionate about blending creativity with performance, we’d love to hear from you.

Key Responsibilities:

• SEO Strategy
• Develop and implement effective SEO strategies to boost organic search rankings and drive qualified traffic.
• Keyword Research
• Conduct in-depth keyword research to identify high-value terms and ensure content is optimized for both users and search engines.

• Write clear, engaging, and original content for websites, blogs, product descriptions, landing pages, and other digital assets.

• Optimize content elements such as metadata, headings, internal linking, and keyword placement to enhance visibility and performance.
• Collaboration
• Work closely with Account Management and Design teams to maintain consistent messaging, tone, and branding across all content.
• Industry Awareness
• Stay updated on the latest SEO trends, algorithm changes, and industry best practices to ensure content remains competitive.
• Content Audits & Updates
• Conduct regular content audits, refresh outdated material, and propose new content ideas based on performance insights.
• Editing & Quality Control
• Proofread and edit content to ensure high standards of grammar, clarity, consistency, and brand voice.

Requirements:

• Experience: 1–3 years in SEO writing, content strategy, or a related role. Agency experience is a plus.
• SEO Knowledge: Solid understanding of on-page SEO, keyword research, and optimization best practices.
• Writing Skills: Excellent writing, editing, and research abilities with strong attention to detail and a flair for storytelling.
• Portfolio: A portfolio or writing samples demonstrating strong SEO content and creative execution.
• Tools: Familiarity with tools like Google Analytics, SEMrush, Ahrefs, or Surfer SEO is a bonus.

✅ Fresh graduates with strong writing skills and a willingness to learn are also encouraged to apply.