Toa Payoh - Marketing Executive (Content Writer)

apartmentRaffles Education placeToa Payoh scheduleFull-time calendar_month10/7/25

Job Summary

We are looking for a talented, creative, and driven Content & Social Media Executive to join our marketing team. This role requires a skilled storyteller with a strong command of language and a good eye for aesthetics, capable of creating compelling content across platforms—from articles and marketing copy to social media posts and video content.

The ideal candidate will be a digital native who understands how to engage audiences through storytelling, visual media, and platform-appropriate content strategies.

Key Responsibilities - Content Writing & Editing

Write engaging, well-researched articles, marketing copy, campaign content, and event coverage for social media, websites, and print. Proofread and edit copy to ensure consistency in tone, grammar, and brand voice.

Social Media & Campaign Execution

Plan, write, and schedule content for various social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
Collaborate with design and marketing teams to develop creative concepts and content calendars.
Monitor post-performance, audience engagement, and trends to optimise content strategy.

Creative Collaboration

Work closely with graphic designers and video editors to align messaging with visual storytelling.
Contribute creative ideas and messaging for campaign launches, promotions, and events.

Multimedia Content Creation

Edit short-form videos for social media using tools like CapCut or Adobe Premiere Pro.
Design basic social media graphics using Canva.
Use of Photoshop or other Adobe tools is a plus.
Agile Execution
Adapt quickly to changing priorities and manage multiple content deadlines under tight timelines.
Remain up-to-date with content trends, cultural shifts, and platform algorithms.

Requirements

Bachelor’s degree in Journalism, Communications, Marketing, English, or a related field.
Minimum 3 years of professional experience in content writing, copywriting, blogging, or digital publishing
Strong portfolio showcasing versatility in writing styles and tone for different platforms.
Demonstrated experience in social media content creation and scheduling.
Excellent command of written English with strong storytelling and conceptual thinking skills.

Proficiency in using:

CapCut / Adobe Premiere Pro (or equivalent video editing software)
Canva (for basic design creation)
Photoshop (preferred but not mandatory)
Familiar with content management systems, social media scheduling tools (e.g. Meta Business Suite), and analytics (e.g. Instagram Insights, Meta Ads Manager).
Highly organised, detail-oriented, and self-motivated.
Passion for design, creativity, and the evolving digital landscape.

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