Market Research Analyst - Pasir Ris
KEY MOTOR PTE. LTD. Pasir Ris Full-time
We are a forward-thinking automotive company committed to providing top-quality vehicles and services to our customers in Singapore. As part of our business expansion, we are seeking a skilled Market Research Analyst to provide data-driven insights that guide our sales, marketing, and product strategies.
Job Description
The Market Research Analyst will play a crucial role in understanding consumer behavior, analyzing market trends, and identifying business opportunities. You’ll work closely with the management and marketing teams to support strategic decision-making and improve overall competitiveness in the automotive sector.
Key Responsibilities- Conduct market research to identify new business opportunities and industry trends
- Develop and implement risk management policies, procedures, and tools related to financial and market risks
- Monitor competitors’ activities and performance in the market
- Design surveys, analyze data, and prepare research reports with actionable recommendations
- Assist in the planning and evaluation of marketing strategies
- Provide insights to improve product positioning and customer engagement
- Advise management on potential risk exposures and mitigation strategies
- Masters Degree in Marketing, Business, Statistics, Economics, or related discipline
- 1–3 years of experience in market research, data analytics, or business intelligence
- Strong analytical skills with experience in research tools, surveys, and reporting platforms
- Proficient in Excel, Google Analytics, and data visualization tools
- Excellent communication and presentation skills
- Detail-oriented and able to work independently
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