Digital marketing executive

RoleOverview

We areseeking a results-driven Digital Marketing Executive to plan, execute, andoptimize digital marketing campaigns that drive brand awareness, leadgeneration, customer acquisition, and engagement across multiple digitalchannels.

The idealcandidate is data-driven, creative, and passionate about staying up to datewith the latest digital marketing trends and technologies.

KeyResponsibilities

• Plan,execute, and optimize digital marketing campaigns across paid, owned, andearned channels.
• Managedigital advertising campaigns on platforms such as Meta, Google Ads, TikTok,and other relevant channels.
• Monitorcampaign performance and implement optimization strategies to improve ROI andachieve marketing objectives.
• Managecampaign budgets and ensure efficient allocation of resources.

• Develop andschedule content for social media platforms, websites, email marketing, anddigital campaigns.
• Collaboratewith designers and content creators to produce engaging and brand-alignedmarketing assets.
• Managesocial media communities, respond to enquiries, and monitor online engagement.
• Identifyopportunities to leverage trends and relevant conversations to increase brandvisibility.

• Maintain andupdate website content to ensure accuracy and relevance.
• ImplementSEO best practices to improve organic search visibility and website traffic.
• Monitorwebsite performance and user experience, recommending improvements wherenecessary.
• Coordinatewith internal and external stakeholders on website enhancement projects.

• Monitor,analyze, and report on digital marketing performance using tools such as GoogleAnalytics, Meta Business Suite, and CRM platforms.
• Provideregular insights and recommendations to improve campaign effectiveness.
• Track keymarketing KPIs including traffic, engagement, lead generation, conversionrates, and customer acquisition costs.
• Preparemonthly performance reports and presentations for stakeholders.

Requirements

• Diploma orDegree in Marketing, Business, Communications, Digital Marketing, or a relatedfield.
• 1–3 years ofexperience in digital marketing, social media, or performance marketing.

• Hands-onexperience with digital advertising platforms (Meta Ads, Google Ads, TikTokAds).
• Certificationsin Google Ads, Google Analytics, Meta Blueprint, or related digital marketingdisciplines will be advantageous
• Familiaritywith Google Analytics, Google Tag Manager, and reporting dashboards.
• Experiencewith website CMS platforms such as WordPress.
• Basic HTMLknowledge
• Basicunderstanding of CRM and marketing automation platforms.
• Stronganalytical skills with the ability to interpret data and generate actionableinsights.
• Excellentwritten and verbal communication skills.
• Strongproject management and organizational abilities.
• Ability towork independently and manage multiple projects simultaneously.