Social Media Executive (Content & Photography)
Food Republic Hougang Full-time
Social Media Executive (Content & Photography)
Role Objective
To plan, create, and execute engaging social media content that builds brand awareness, supports marketing campaigns, and drives customer engagement. This role includes hands-on photography, basic video content, and regular posting across key social media platforms.
Key Responsibilities
Social Media & Content- Plan and manage daily content for social media platforms (e.g. Instagram, Facebook, TikTok)
- Create engaging posts, captions, stories, and short-form content aligned with brand tone
- Schedule and publish content according to the marketing calendar
- Monitor comments, messages, and basic community engagement
- Track content performance and prepare simple monthly reports
- Take food, beverage, outlet, and lifestyle photos for social media use
- Conduct simple on-site photo shoots at outlets or brand events
- Perform basic photo editing (lighting, colour correction, cropping)
- Ensure all visuals follow brand guidelines and visual standards
- Work closely with Marketing, Operations, and Outlet teams
- Support promotions, new product launches, and brand campaigns
- Assist with short video content (Reels, TikTok, simple edits) when required
Job Requirements :
- Diploma/Degree in Marketing, Communications, Media, or related field
- 1-2 years of experience in social media management or similar role
- Strong understanding of social media platforms and trends
- Proficiency in photography and basic photo editing
- Familiarity with video editing tools
- Good communication and teamwork skills
- Able to work independently and manage multiple tasks
- Experience with social media analytics a plus
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