Assistant Manager/Manager, Regional Sales & Marketing

Job Summary

The position also requires leveraging market intelligence and performance data to refine strategies, enhance competitiveness, and strengthen the resort’s market positioning within the region.

1. Sales Management

• Develop Sales Strategies: Create and implement sales plans tailored to market conditions and business goals.
• Market Penetration: Identify new opportunities to expand market share in Korea and Australia.
• Revenue Targets: Meet or exceed sales revenue targets by managing a robust sales pipeline.
• Client Relationships: Build and maintain relationships with key clients, partners, and stakeholders.
• Distribution Channels: Manage and optimize the performance of distributors, agents, and sales partners.
• Hotel Partnership: Develop Hotel Partnership to further improve RWS awareness and conversion.

1. Marketing Management

• Localized Campaigns: Design and execute marketing campaigns tailored to the preferences and culture of Korea and Australian consumers.
• Brand Positioning: Enhance brand visibility and ensure consistency in messaging across all channels.
• Market Research: Analyze market trends, consumer behavior, and competitive landscape to inform marketing strategies.
• Digital Marketing: Oversee online marketing efforts, including social media, SEO, and content marketing.
• Event Management: Organize trade shows, product launches, and promotional events to increase brand awareness.

1. Performance Analysis

• KPIs: Monitor and evaluate sales and marketing performance against defined KPIs and adjust strategies as needed.
• Reporting: Provide regular reports and insights on regional sales, market trends, and customer feedback to senior management.

Required Qualifications

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.

• Years of Experience: At least 4-6 years in sales and marketing roles.
• Industry Knowledge: Experience in the tourism industry. Familiarity with B2B, B2C, or both, depending on the company’s focus.
• Regional Expertise: Proven track record of managing sales and marketing in Australia. Deep understanding of the local market dynamics, consumer behavior, and competition.

Required Skills

• Sales Expertise: Strong sales acumen with a proven ability to achieve and exceed revenue targets. Expertise in managing distribution channels, key accounts, and partnerships.
• Marketing Proficiency: Hands-on experience with digital marketing, brand management, and event marketing. Strong understanding of customer acquisition, engagement, and retention strategies.
• Analytical Skills: Ability to analyze data, identify trends, and create actionable strategies. Familiarity with tools like CRM software, Google Analytics, and marketing automation platforms.
• Communication Skills: Excellent presentation and negotiation skills.
• Market and Consumer Understanding: Knowledge of market trends, cultural nuances, and consumer preferences in the Korea and Australia markets would be advantageous.

• Marketing Platforms: Experience with platforms like Google Ads, Facebook Ads, and SEO/SEM tools.
• Data Analysis: Knowledge of Excel, Tableau, or similar analytics tools.

• Strategic Thinker: Ability to align regional activities with the company’s global objectives.
• Results-Oriented: Focused on achieving measurable outcomes and driving growth.
• Adaptability: Comfortable working in a fast-paced, dynamic environment.
• Problem-Solver: Strong decision-making and problem-solving skills.
• Networking: Ability to build strong relationships with stakeholders, partners, and customers.

• Travel: Open to occasional travel to Australia when required for work.