Digital Marketing (Senior) Executive - Jurong West

Job Responsibilities:

He/she will also work closely with marketing agencies to implement campaigns and ensure that digital marketing activities support enrolment, parent engagement and overall brand objectives.

Job Description:

• Conceptualise and design marketing collateral such as social media creatives, infographics, carousels, digital ads, eDMs, brochures, flyers, banners and posters
• Apply strong visual design principles (layout, typography, colours, illustrations, photography, branding) to create clear and impactful collateral.
• Use graphic design tools such as Photoshop, Illustrator, InDesign, and Figma
• Use motion/video tools (After Effects, Premiere Pro, CapCut) to design engaging animated content, short-form videos, reels and multimedia assets
• Maintain and manage brand assets, templates, and design libraries for consistency across all platforms.

• Create compelling and engaging social media content and articles tailored for various platforms and target audiences
• Collaborate with internal stakeholders to create content that highlights curriculum, employees, events and unique selling propositions of preschool brands under the OPL group
• Manage website content updates, including blog posts and landing pages
• Support preschool events such as Playdates, Discover Days and organisation-wide events by creating and curating content pre-, during, and post-event
• Capture photo/video content on-site

• Plan, create, and manage content calendar
• Execute creative campaigns across FB, IG, LinkedIn in a variety of content formats (posts, reels, stories, carousels, videos)
• Monitor trends in social media and apply them to enhance the brand’s marketing objectives
• Manage boosted content through budget management, audience targeting and performance optimisation to drive leads, website traffic, event RSVPs and enrolment conversions
• Manage and grow OPL Preschools’ brand presence on key social media platforms (e.g., Facebook, Instagram, LinkedIn)

• Act as the main point of contact with external marketing agencies in coordinating campaign briefs, content delivery and approvals
• Provide input and feedback to agencies to ensure ads and campaigns reflect brand identity and objectives
• Track and review campaign performance with agencies to improve ROI, CPL and lead-to-enrolment conversions

• Track performance of organic posts and identify insights and opportunities for content improvement
• Provide reports on social media reach, engagement and growth, as needed

• Coordinate with external agencies and internal teams for the production and distribution of offline marketing materials, such as brochures, flyers, banners and print advertisements.

• Undertake other duties as assigned by management that support overall marketing objectives

• Degree in Marketing, Graphic Design, Mass Communication, or related field.
• Proficiency in graphic design software (Photoshop, Illustrator, InDesign, Figma) and video editing/motion tools (Premiere Pro, After Effects, CapCut).
• Strong portfolio showcasing design and content creation across digital platforms.
• Experience managing social media for multiple brands.
• Basic knowledge of paid media campaign management (boosted posts, ads).
• Ability to liaise effectively with agencies and internal stakeholders.
• Creative, detail-oriented, and able to juggle multiple projects independently.