Senior Marketing Executive

About the Role

We are seeking a highly motivated and creative Senior Marketing Executive to join our marketing team. The successful candidate will play a key role in driving brand awareness, customer engagement, and campaign performance across both retail and digital channels.

• Conceptualise and develop innovative marketing ideas into impactful retail and digital campaigns that drive brand awareness and customer engagement.
• Plan, manage, and execute the annual marketing calendar, including campaign strategy, budgeting, and timelines.
• Prepare and present marketing proposals and post-campaign reviews to management, clearly communicating objectives, outcomes, and recommendations.
• Develop, execute, and optimise digital advertising campaigns across platforms such as Google, YouTube, Instagram, and Facebook to maximise reach, engagement, and ROI.
• Collaborate closely with internal stakeholders (e.g. designers, content creators, operations teams) to ensure alignment and timely execution of campaigns.
• Manage relationships with external vendors and partners to ensure quality delivery and cost effectiveness.
• Provide guidance to junior team members, including delegation of tasks and monitoring of work progress.
• Analyse campaign performance and provide insights to continuously improve marketing effectiveness.

• Proven experience in retail and digital marketing, with hands-on experience managing paid advertising campaigns across major digital platforms.
• Strong creative and conceptualisation skills, with the ability to translate ideas into executable campaigns.
• Excellent presentation, interpersonal, and written communication skills, with confidence in engaging management and stakeholders.
• Strong project management skills, including the ability to plan ahead, manage budgets, prioritise tasks, and meet deadlines in a fast-paced environment.
• Ability to solve problems, make sound decisions, and proactively propose practical solutions and recommendations.
• Demonstrated ability to work independently and collaboratively within a team.
• Effective stakeholder management and relationship-building skills, both internally and externally.
• Experience supervising or guiding team members will be an advantage.