Vice President Sales and Operations

Vice President Sales and Operations

Company: BPE Singapore (Asia Pacific Headquarters for a Leading Indian UPS and Power Equipment Manufacturer) Location: Singapore Employment Type: Full-Time, Permanent

The Opportunity

BPE Singapore is the established Asia Pacific regional headquarters for a leading, high-growth Indian manufacturer of Uninterruptible Power Supply (UPS) systems and critical power protection equipment. We are seeking an entrepreneurial and strategic Vice President Sales and Operations to take full P&L ownership, manage all regional operations, and drive aggressive market expansion across Southeast Asia.

This is a critical leadership role requiring the successful candidate to also serve as a legally registered Director with the Accounting and Corporate Regulatory Authority (ACRA), ensuring full compliance and governance for the Singapore entity.

1. Strategic Leadership & Business Growth (P&L Ownership)

• Regional Revenue Target: Develop and execute a robust business plan to achieve an overall turnover of S$ 8 million across Southeast Asia within the next 3 years, with 3rd year annual revenue of at least S$3M
• Market Expansion: Identify new territories, market segments, and strategic vertical opportunities (e.g., Data Centres, Industrial, Healthcare) for the company's UPS and power equipment portfolio.
• Sales Strategy: Define pricing, distribution, and go-to-market strategies tailored for the diverse Southeast Asian markets.

1. Channel & Partner Management

• Partner Identification: Actively scout, vet, and onboard high-potential channel partners, distributors, and system integrators across key Southeast Asian countries.
• Development & Enablement: Create and implement comprehensive partner enablement programs, including sales training, technical certifications, and marketing support, to ensure rapid growth.
• Performance Management: Manage partner relationships, monitor sales pipelines, set growth targets, and conduct regular performance reviews to maximize channel effectiveness.

1. Corporate Governance & Operations

• ACRA Directorship: Fulfill all legal and fiduciary duties as a registered Director with ACRA, ensuring the Singapore entity adheres to all local statutory and regulatory requirements.
• Operational Management: Oversee and manage all core business functions of BPE Singapore, including Finance, Human Resources, Logistics, Supply Chain, and Administration.
• Compliance: Establish and maintain stringent internal controls, ethical standards, and legal compliance frameworks across all regional operations.
• Reporting: Serve as the primary liaison between the Asia Pacific operations and the India-based parent company, providing accurate, timely, and strategic reporting on financial performance and market progress.

• Achievement of S$8 million cumulative regional turnover within 36 months.
• Successful registration and maintenance of ACRA Directorship status.
• Establishment of a minimum of 5 new high-performing channel partners in key markets.
• Operational efficiency and successful management of the Singapore cost centre budget.

• Experience: Minimum of 8-10 years of progressive experience in senior management, with at least 3 years in a regional/APAC leadership role within the Power Electronics, UPS, Renewable Energy, or related industrial equipment sector.
• Education: Bachelor’s degree in any dicipline. An MBA or equivalent advanced degree is highly desirable.
• Legal Standing: Proven eligibility and willingness to be registered as a Company Director with ACRA.
• Business Acumen: Demonstrated success in developing and scaling B2B channel distribution networks across Southeast Asia.
• Sales Track Record: A verifiable track record of achieving ambitious sales targets and driving significant revenue growth in the region.
• Skills: Exceptional leadership, negotiation, cross-cultural communication, and financial management skills.